Elon Musk said he would calmly survive the failure of Cybertruck sales due to controversial design

The US electric pickup market attracts both traditional players and newcomers like Rivian, Canoo and Lordstown Motors. Not all of the offered cars of this class dare to experiment with design, so the Tesla Cybertruck stands alone in this row. Elon Musk said that even if Cybertruck failed in the sale, he would not be particularly upset.

Image source: Reuters

Critics recently compared the Cybertruck to a revived toy, but the head of Tesla was not at all embarrassed by this. It admittedthat the pickup may not find enough buyers due to its design, but Musk himself is not particularly worried about this – he still loves this car for its unusual appearance. Other pickups, according to the head of the company, are similar to each other, and Cybertruck looks like it was created by aliens.

Musk stressed that the production version of the Tesla pickup will retain the original design, which was demonstrated back in the fall of 2019. Only minor changes will be made. In addition to the attention-grabbing suspension on the rear axle, the Cybertruck will have to ditch the door handles in the production version. According to Musk, when the owner approaches, the car will unlock the doors by itself. A similar option, by the way, was tested by the company on older models of electric vehicles.

Skeptics believe that once the first wave of enthusiasm dies down, Cybertruck sales will decline significantly, forcing Tesla to release a pickup with a more traditional look. According to some estimates, from 650 thousand to 1 million people have already issued a preliminary order, although some of them may refuse to purchase at any time. Cybertruck is slated to start production at a facility currently under construction in Texas, either late this year or early next. Musk admits the possibility that mass deliveries of Cybertruck will not begin earlier than next year.

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