In just six weeks, Elon Musk will be replaced as the director of Twitter by an experienced manager with the nickname “velvet hammer”. Big challenges await her.
Photo: Twitter
The new head of Twitter Linda Yaccarino.
Is Twitter waiting for a new era and stability? Elon Musk, who turned out to be an uncontrolled impulsive missile, is ending his post as head of the social network. At the beginning of July, he will be replaced by an experienced manager, Linda Yaccarino, who will face several challenges – to repair the company’s tarnished reputation, attract advertisers and set transparent rules for the operation of the social network.
L. Yaccarino worked for several years as an advertising director at the media company NBCUniversal, where she earned the nickname “velvet hammer” thanks to her sharp elbows. He will replace E. Musk as the head of Twitter. However, the multibillionaire will not completely withdraw from the management of the company. He will continue to work in it as the head of the supervisory board and technology director. “I look forward to working with Linda to transform the company into a versatile X platform,” said E. Musk.
Analysts welcome the arrival of L. Yaccarino. “If Twitter’s goal is to find a better monetization model, then Linda is the right person to do it. He is exactly the type of person Elon Musk needs right now,” said Clair Atkinson, Business Insider’s chief correspondent. In addition to the loss-making management of the company, the new boss will also have to deal with the tarnished reputation of Twitter, which suffered mainly due to the spread of misinformation and insufficient control of hateful comments.
L. Yaccarino will also manage the transformation of the company, whose profits should no longer come largely from advertising. Last year, E. Musk revealed his vision of transforming Twitter into platform X, which would include not only a social network, but also a payment gateway and encrypted communication, including phone calls.
Source: Pravda – Veda a technika by vat.pravda.sk.
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