EET expands the smart home portfolio and enters into a collaboration with Nanoleaf

EET has just entered into a new and exciting collaboration with Nanoleaf – one of the world’s leading and most innovative manufacturers of smart lightning.

Nanoleaf is known worldwide for developing intelligent lighting in a wide range of modules that can be controlled by voice, via app or with preset scenarios.

With EET welcome the newly established collaboration, which fits very well into EET’s existing smart home portfolio.

“Nanoleaf has been on the wish list at EET since 2018, when we saw the first products at the CES fair in Las Vegas. Nanoleaf continues to create new products that both open new markets and fit well with our existing channels, which already have Nanoleaf in the product portfolio. The fact that EET has now been chosen as the new distributor for Nanoleaf in the Nordics confirms that we have a solid and strong channel strategy that is attractive to smart home manufacturers such as Nanoleaf”, says Allan Friis, Sales Director Retail, EET Denmark.

Nanoleaf is also pleased with the newly established collaboration with EET.

“At Nanoleaf we are very excited to be able to start this new partnership with EET in Scandinavia. Given their wide dealer network, their vast experience in retail and their strong team, we believe that EET is the right partner who can easily calibrate with our business strategy and help our brand continue to grow in the region. With all the innovations we have just announced at CES, we are convinced that 2023 will be a great year for Nanoleaf in Scandinavia thanks to the support of EET”, says Philippe Delplancke, Managing Director, Nanoleaf Europe.

Founded in 2012 by three engineers who were passionate about reviving the lighting industry, Nanoleaf is today represented globally with offices in Toronto, Shenzhen, Paris, Hong Kong and the Philippines. The company strives to constantly rethink what’s possible, and if something already exists on the market, it’s not something Nanoleaf jumps at unless they can make it better.

Most recently, Nanoleaf has entered into a partnership with CORSAIR to, for example, create a smart home integration for iCUE’s ecosystem. This collaboration means completely new and innovative solutions for gaming people who can connect their lighting directly to the various games – solutions that will be available to EET’s network of dealers in the future.

Nanoleaf is also one of the first brands to launch Matter-compatible products, this will happen in Q2 2023, when the Essentials line consisting of both Bulps and Lightstrips will become Matter-compatible.

Source: IT-Kanalen by

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