When even the parent company of Facebook is renamed Meta, referring to the new virtual world metaverse, you can safely speak of a mega hype. The metaverse is a world where social media, games and web stores come together in 3D. And for that you need fast software, such as Unreal Engine from Epic Games.
The technology needed for the metaverse is far from ready. CEO Mark Zuckerberg even estimates that it will take at least another ten to fifteen years before we can really do something with it.
And yet we’re already well on our way to the metaverse, argues Epic Games’ Rachel Stone at Emerce EDAY, which kicks off virtually November 11. We are becoming more and more accustomed to digital interaction. There are 2.7 billion gamers worldwide, a large proportion of whom already consider it quite normal to buy virtual items.
Those virtual worlds are also becoming more and more realistic, to such an extent that it is difficult to distinguish an animated car from a real four-wheeler.
Epic Games develops its games with the so-called Unreal Engine, a development environment named after the futuristic first-person shooter Unreal. Unreal once had a subscription model, but has been free to use since 2015. Only large consumers still have to pay royalties.
This ‘engine’ is now being used more widely. Car manufacturers such as Ferrari use the software to develop cars or parts thereof. And General Motors was the first manufacturer to use the software to design a digital cockpit.
Television uses the software to boost images of sports matches and Unreal also increasingly acts as an engine for realistic backgrounds of film sets. “It makes it easy to be in five locations at once,” Stone says. Lucasfilm’s Industrial Light & Magic, among others, makes grateful use of this nowadays.
The Fortnite game from Epic Games (500 million users worldwide) has long since ceased to function as a game, but has become a virtual stage for film festivals (Short Nite Film Festival) and concerts. Ariana Grande gave five virtual concerts in the popular game under the name ‘Rift Tour’. Leading up to the concert series, players were able to collect special items related to the event, such as an Ariana outfit.
Source: Nieuws – Emerce by www.emerce.nl.
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