EDAY 2022: a future with decision scientists

In a world where many believe that access to more and more data will lead to better decision-making, Daniel Hulme will look at the role artificial intelligence can play on Emerce EDAY 2022 next Thursday. The Brit will argue why we should embrace these emerging technologies and raise the philosophical and ethical issues.

Hulme is currently Chief AI Officer at advertising giant WPP, CEO at Satalia, Faculty Member of SingularityU and Entrepreneur-in-residence at University College London.

According to Hulme, one of the biggest challenges in computer science is analyzing the massive amount of data that is generated and figuring out what it means. To do this, data will have to be linked to context – an often complex and time-consuming process.

Fortunately, machine learning can help with this. Data processing and analysis without this tool has become unthinkable today. By identifying patterns in data sets that are too large for humans to understand, let alone analyze, these systems transform raw data into knowledge on an unprecedented scale.

However, such achievements should not be confused with real artificial intelligence. Hulme thinks that real artificial intelligence will show ‘targeted adaptive behaviour’. In other words, intelligent systems of the future will be able to continuously optimize their own processes for a strategic goal. Until this next level of sophistication is achieved, Hulme expects a new category of practitioners to emerge in the coming years, “decision scientists” who specialize in analyzing the patterns identified by machine learning and making decisions based on them.

Hulme already gave a presentation about this in 2018, which can be viewed below.

Emerce EARLY 2022 will take place on Thursday 6 October in Amsterdam Noord. Purchase here your cards.

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Source: Nieuws – Emerce by www.emerce.nl.

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