Economy. How the resale of Quick will reignite the war of the fast food giants

The giant Groupe Bertrand, the leading independent catering group in France with some 850 restaurants under various brands, sold the Quick brand to the American fund HIG Capital, four years after the resale of the Quick restaurants in Belgium and Luxembourg.

A sale of 240 million euros

HIG “plans to finalize this acquisition by the end of the year after obtaining authorization from the competition authorities,” said the fund, without indicating the amount of the transaction. The sale would amount to 240 million euros, according to Agefi.

France still has 109 Quick restaurants, who serve some 36 million meals each year. The company Quick Restaurants SA was bought “from Burger King France”, a subsidiary of Groupe Bertrand, announces HIG.

Groupe Bertrand had announced in January that it wanted to finalize the sale of its Quick restaurants in France, as it had committed to by winning the Burger King franchise in France.

Objective: to double the number of Quick

With this sale, not only the Quick establishments should not disappear, but their number could even double:

Our investment will allow […] accelerate the expansion of the restaurant network with the objective of doubling the number in the coming years

Olivier Boyadjian, Managing Director of HIG Capital

Besides Quick so far, the group founded by Olivier Bertrand owns the Burger King fast food chain for France as well as major Parisian brasseries such as Lipp, La Coupole and Le Vaudeville. It also owns the Au Bureau, Hippopotamus, Café Leffe, Bert’s and Volfoni brands.

At the end of 2015, Groupe Bertrand had bought the fast food chain Quick, present in France since 1980, then seizing 401 restaurants in France, Belgium, Luxembourg, but also a few in the Maghreb and Turkey.

The Quicks should have disappeared from France

But three months later, he put on sale the hundred Belgian and Luxembourg Quick restaurants to sell them to QSR Belgium.

In mid-2016, Groupe Bertrand then launched a “conversion plan” of Quick restaurants into Burger King, a process which should have been completed in 2020.

Sanitary restrictions slowed us down in this project to convert Quick restaurants under the Burger King banner

Jérôme Tafani, Quick / Burger King manager in the Bertrand Group, in January 2021

Between 2014 and 2016, Groupe Bertrand’s takeover of the Belgian Quick and the Burger King franchise should have brought the Quick adventure to an end. But with the sale to HIG Capital and the ambitions displayed by the latter, the war of the giants of fast food seems to be relaunched.

Burger King’s smashing comeback at the end of 2013

In France, out of nearly 300 Quick, two-thirds have become Burger Kings. As of August 4, 2021, France still has 109 points of sale under the Quick banner – number that HIG Capital aims to double, according to statements from the investment fund.

Burger King opened its first restaurant in France in 1980 – the same year as Quick – on the prestigious Champs-Elysées in Paris. But the brand had left the country in 1997 for lack of sufficient profitability: the brand had opened only 39 restaurants, which limited economies of scale against competitors McDonalds and Quick.

It was not until 2012 that Burger King reopened an establishment in Marseille, in the airport.

And at the end of 2013 for Burger King, then operated by the Italian Autogrill, to return to Paris, in the Saint-Lazare station.

On December 22, 2012, the first restaurant of the brand’s return to France opened its doors at Marseille Provence airport18. The second restaurant opened in France is located on the Reims Champagne Sud motorway rest area in July 201319.

On September 26, 2013, the Italian group Autogrill, first operator of the brand in France before 2014, announced the opening of an establishment in Paris on December 16, 2013 in the shopping center of Saint-Lazare station20.

Source: Le Progrès : info et actu nationale et régionale – Rhône, Loire, Ain, Haute-Loire et Jura | Le Progrès by

*The article has been translated based on the content of Le Progrès : info et actu nationale et régionale – Rhône, Loire, Ain, Haute-Loire et Jura | Le Progrès by If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!