ECL!: The East eats the West for breakfast

Online is transitioning smoothly to offline shopping in China. In addition, there are no longer any dividing lines between retail, social, entertainment and gaming. Tencent, TikTok and Alibaba are dominating the market when it comes to creating demand for converting social touchpoints.

We are only now seeing that Western tech giants such as Facebook and Google are slowly moving in that direction. So China is secretly a great source of inspiration for them. The Chinese innovate in a completely different way than we are used to and are now setting trends in digital.

In China, they also apply data and AI on a large scale to automate their platform processes as far as possible. The West can learn a lot from this.

You hear more about it Emerce E-Commerce Live! next week in the Beurs van Berlage by China expert John Lin of BORG Consulting. Formerly Lead Ecosystem Business Developer and Strategy & Business Developer at His mission is to bring the East and West closer together.

E-Commerce Live! will be held on 7 June in the Beurs van Berlage in Amsterdam. Tickets here.

Peter Boer’s photo

Source: Nieuws – Emerce by

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