EC campaign for gender equality in the film industry and in the media

The European Commission has launched an awareness campaign to promote diversity and inclusion in the film industry and in the media. “CharactHer” aims to highlight gender equality and the role of women in these sectors.

Entitled “CharactHer”, the campaign is the first initiative with a clear focus on diversity and inclusion, launched under the European Commission’s Media Action Plan.

“As we overcome the pandemic, we need to make sure that women are central to our recovery efforts. Through this campaign, we hope that we can inspire many women so that Europe can make the most of their talents, ”said Věra Jourová, Vice President for Values ​​and Transparency.

“In December, when we presented the Media Action Plan, our priority was very clear: diversity must be placed at the forefront of our efforts to recover and transform the media and audiovisual sector. Promoting inclusion is not only our social responsibility, but also an essential element of our path to a more resilient and competitive industry, ”said Internal Market Commissioner Thierry Breton.

According to the EC, the CharactHer campaign is part of a broader political effort to strengthen the Commission’s agenda for a Union of Equality through the EU’s Gender Equality Strategy.

The campaign, carried out in collaboration with Collectif 50/50, will start at the Cannes Film Festival, where 17 EU-supported films compete for awards.

(source: AFP)

Source: by

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