Electronic Arts buys Blu Mobile game studio.
Electronic Arts buys Blu Mobile for $ 1.98 billion, with EA paying € 10.93 per share. Glu Mobile is known for creating games for smartphones, such as games with celebrities: Taylor Swift social networking or Kim Kardashian: Hollywood. Furthermore, they consist of sports games or various processing of board games. The company’s main income is from micro transactions, so games are free-to-play. This means that if you want a quick progress in the game, or premium content, you can pay extra, otherwise you can play for free, but the game will be harder.
The acquisition will bring Electronic Arts to approximately one hundred million active mobile gamers per month. At the same time, Glu Mobile will be able to take advantage of EA’s distribution and licensing capabilities, including Covet Fasion, MLB Tap Sports Baseball and Design Home. At the same time, EA pays considerable funds for licenses, for EA Sports.
Glu Mobile has 800 employees, of which almost 500 are mobile game developers. EA is aware of the growing smartphone game market and, thanks to this acquisition, the company will multiply its business in this segment. At the same time, Electronics Arts promises to bring players exciting gaming experiences as well as company growth.
In time, it will become clear whether EA will bring some of its cult games to smartphones, such as the Command & Conquer series. For example, a BBI competitor is working on a mobile version of a 3D strategy game – Homeworld Mobile, or Tropico from Calypso.
Source: Technológie by pc.zoznam.sk.
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