Do you want to change something? We present the 11 email marketing design trends for 2021. For the very brave, but also for everyone who just wants to upgrade their email designs.
Anyone who regularly sends newsletters or updates from their company knows how tempting it is to stick with a tried and tested design. But what could be more appropriate than the beginning of the year to take a closer look at the upcoming design trends and get your own email campaigns going? The team at Uplers has collected some of the top trends for 2021 and provided them in a graphic.
These are the most promising trends this year
Design should always match the branding of your own company. A serious financial company will experiment less with colors, textures, and illustrations than a young start-up. Accordingly, the following eleven e-mail design trends should be considered food for thought, which may inspire some tests.
#1 Bold Typography
Go big or go home. If you want to be sure of the attention of your email recipients in 2021, you should try Bold Typography. The bold font is guaranteed to attract everyone’s attention.
#2 Dark Mode
Dark mode became very popular in 2020. Those who do not go along with this and only use their designs for bright advertisements will lose more and more customers. When designing, you should always consider whether a design also works for dark mode.
Color gradients can gently guide the eye and ensure a very aesthetic design. These gradients are not only limited to the background, but can also be implemented in CTA buttons, as in the Instagram example.
#4 Emotional Design
A good structure and suitable content should be the foundation of email marketing, but in order to achieve good conversion rates, the emotions of the readers must be addressed. Uplers lists the emotions that lead to the highest conversions.
# 5 Neumorphism
Neumorphism could become one of the top trends in 2021. Why? Because Neumorphism Design is based on the old look of analog things. Why else should buttons have a shadow and be clicked like a real button? Many of the trends play with our nostalgia.
#6 2D Images
We’ll have enough of stock images in 2021! It’s time for fresh designs that add text. The two examples illustrate this.
#7 3-Dimensional Images
Instead of just putting textures in the background, courageous e-mail marketers can go one step further and use 3D images. Of course, a 3D image doesn’t create itself, but the effort can pay off because the result is an interesting email design.
#8 Phantasmagoric Collage
Just like 3D pictures, these photo collages shouldn’t be for everyone. But used to the right extent, they arouse interest in the readers. These “dreamlike” compositions consist of various parts of the picture, which are put together to form a whole.
#9 Muted Colors
Each color has its own effect on the mood of the reader: inside and instead of bright colors, they now see more muted tones. These suggest security and well-being and are ideally suited for companies that want to radiate precisely these values.
#10 Monochrome Layout
Minimalistic and monochrome is another email design trend. monochrome is not to be confused with black and white. Instead, it’s a matter of choosing a color scheme and using it in a targeted manner.
#11 Illustrated Animations
Small animated illustrations are the eye-catcher in every email. The same applies here: less is more. In no way should the recipients be killed inside. But if you have the opportunity to incorporate small moving images, you should definitely try this trend.
Source: OnlineMarketing.de by onlinemarketing.de.
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