E-commerce will grow 14.3% in 2021

In 2020, sales through e-commerce exceeded 4 trillion dollars, and in 2021 they are expected to approach 5 trillion.

In recent years, and especially during the coronavirus pandemic, the number of users who make their purchases through the internet has grown significantly. So much so that, despite the fact that last year was very hard for retail, online sales globally grew 27.6% to exceed $ 4 trillion.

This is stated by a market research firm that, in the midst of the pandemic, forecast e-commerce growth of 16.5%, forecasts that are well below the figures finally registered. Though total retail sales worldwide decreased by 3% Last year, the truth is that e-commerce showed great performance.

Everything indicates that the habits acquired during the last year will continue in the coming months. «We anticipate that consumers will maintain many of their new digital behaviors in 2021“Said Ethan Cramer-Flood, eMarketer Forecast Writer at Insider Intelligence and author of the ‘Global Ecommerce Update 2021’ report.

However, says the expert, with the great growth experienced in 2020 and with a full year of “relatively normalized” physical trade, growth rate in 2021 ‘will slow to some extentdespite the constant enthusiasm for e-commerce. ‘

Specifically, according to the company’s forecasts e-commerce growth this year will be 14.3% (611,000 million dollars more), below the 20.2% registered in 2019 and 27.6% in 2020.

E-commerce sales growth

Despite this slowdown, the rise of e-commerce is more than remarkable. In 2018, just 3 years ago, sales through e-commerce worldwide did not exceed 3 trillion dollars, in 2020 they exceeded 4 trillion, in 2022 they will reach 5 billion and in 2024 they will exceed 6 billion.

Likewise, eMarketer analysts reveal that last year 18% of sales in the retail sector were made online, a figure that will rise to 21.8% in 2024.

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Source: Marketing Directo by www.marketingdirecto.com.

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