WORLD – What is the only constant in marketing is change. In the last year, those changes have been tectonic. The media, the market, the consumers have changed, the brands and their communication are changing.
Following these trends, AdWeek has published a free e-book entitled “Your Guide to the Next 5 Years of Data-Driven Media: 3 Innovations That Will Matter”. This e-book answers the questions: What’s happening now? Why is this important? How to use it?
You can download the e-book here.
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Source: PORTAL by marketingmreza.rs.
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