Dutch Sport Tech Fund invests in urban app CityLegends

Dutch Sport Tech Fund, the investment fund for sports tech companies, invests in CityLegends. The Eindhoven start-up has an app where skaters, freerunners and other urban athletes can find locations.

Self-service CityLegends now a group of fifty thousand sportsmen and athletes and it reaches millions of young people via social media.

The parties are not commenting on the size of the investment. In Dutch Sport Tech Fund (portfolio) has about five million euros in investable assets.

Co-founder Jimmy Hermans says in a press release: “Competitions are only organized for professional urban artists and athletes, but not for the vast majority: amateurs. There is also little cross-pollination between different cities and disciplines, because a skater from Roermond does not know what the coolest spots in Den Bosch are. We solve those two problems with CityLegends.”

He started the app together with technical director Thijmen Verkerk.

On CityLegends, street athletes compete against each other by posting their creativity, such as a filmed skate trick, on the app, which can be seen in a timeline like Instagram’s. The other users then vote whose work made the most impression. The winner thus conquers a spot, a battle or a tournament and wins money or prizes from brands that sponsor the community.

An urban sport like skating is also back on the agenda at the 2024 Olympic Games in Paris. That started in 2020 in Japan when 3X3 basketball, BMX freestyle and skating were added to the program.

The company wants to use the money to scale up its reach to other cities, at home and abroad, and to expand its proposition towards advertisers and sponsors.

@citylegends #urbanlegends #map #eindhoven #brabant #spots #parkour_freerunning #skate #scooter #area51eindhoven #commit040 ♬ Jimmy Cooks – Remix – Dj Luli Torres
@citylegends @djai_marchena with some 10stair action 💥 Get CityLegends now and upload your clips for a feature chance 🔥 . . #skate #skate life #skateordie #skateanddestroy #skateboardingisfun ♬ original sound – CityLegends

Source: Mobile – Emerce by www.emerce.nl.

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