The Dutch street style brand Black Bananas opens its first flagship store in Antwerp and is taking its first steps across the border, the fashion brand reports in a press release. The flagship store also serves as the head office in Belgium.
About ten years ago, Dutch graphic designer Wesley Balnikker printed a logo he designed himself on a T-shirt, after which he gave the shirt as a gift to a friend. While going out, the reactions to the shirt poured in. What started as a joke, turned out to be a dream come true: to have my own fashion label. Black Bananas, known for the ‘transformer monkey’, quickly gained popularity among various artists and is now available at over two hundred outlets in Europe and the UK. In the Netherlands, the fashion brand is sold by, among others, De Bijenkorf, Wehkamp, Soccerfanshop and Sport2000.
Black Bananas opens first flagship store in Antwerp
On October 3, 2020, Black Bananas opened the doors of its first pop-up store in the center of Antwerp. After having tasted the city for six months, it is time for the next step: a flagship store in Antwerp. The coronavirus has changed consumer needs, creating a greater need for comfortable clothing, according to the press release. As a result, Black Bananas saw the number of new customers grow online. Now that the world is slowly opening up again, the street style brand wants to expand its offline experience internationally. “We have worked hard as a team on this milestone; a beautiful flagship store that is not only intended for customers, but also as a PR space for our ambassadors in Belgium and the Netherlands. The goal has always been to build our community worldwide,” said Balnikker in the press release.
The store offers the complete children’s, men’s and women’s collection and also adds a number of items that are normally exclusively available online. In addition, the flagship store not only serves as a shop for the consumer, but the head office can also be found in the building. The store has been open to the public since July 3, 2021.FashionUnited has requested additional information. This article will be edited as soon as this information is available.
Source: fashionunited.nl by fashionunited.nl.
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