The two-wheeler market, as well as the automotive one, had to deal with the crisis caused by the Covid 19 pandemic. After the first and traumatic Coronavirus emergency, many manufacturers managed to stem the losses from June onwards: among these there is Ducati which recorded a record second half with 48,042 motorcycles sold and a 9.7% decrease compared to the previous year.
“2020 was a complex year in many ways and a whole new challenge for everyone in the world – he said Claudio Domenicali, Ducati’s CEO – ended in a different way than we would have liked, but Ducati has been able to make the most of the recovery trend of the two-wheeler market, obtaining an excellent second half of the year. By redefining working methods and processes we have managed to maintain the safety of our employees, to stay close to enthusiasts and to consolidate the Ducati brand in the world ”.
To help the company’s sales Borgo Panigale there were the ever increasing numbers in China, the fourth most important market of the Emilian company, and the increase in registrations in Germany and Switzerland. These factors certify the brand’s prestige growth are not in Italy, but also in Europe and in the world.
With 5,720 new registrations, Ducati Streetfighter V4, the bike that most of all expresses the maximum sportiness of the Borgo Panigale company, was by far the best-selling model of 2020. Speaking of families, however, the brand Scrambler remains the most appreciated, also favored by the great variety of motorcycles that are born around the same platform.
Derived from the Panigale V4, the best-selling sports bike in the world in 2019, the Ducati Streetfighter V4 achieved very positive numbers in the past year, becoming the model of the Borgo Panigale company that has won more customers. The Streetfighter V4 was first unveiled to the public at the 2019 EICMA and launched the following year.
During the month of October, Ducati presented the Dark Stealth versions of the Streetfighter V4, designed to meet anti-pollution regulations Euro 5. The range has been enriched with a new Dartk Stealth colorway that gives greater elegance and aggression to the naked from the Borgo Panigale company.
Source: Virgilio Motori by motori.virgilio.it.
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