‘Untact (non-face-to-face) drive’ in the distribution industry is accelerating. These days, when social distancing has become commonplace, the untact service responsible for the safety of both customers and store employees has become an essential survival strategy in the era of’With Corona’.
In particular, drive-through, app ordering, delivery specialization, and unmanned stores are drawing attention as representative examples of untact services. It is expected that it will lead the industry trend even after Corona stabilizes as it helps efficient store operation by reducing human contact and in-store waiting time during the order and payment process.
Subway opened its first drive-through store in Daegu last year,’Daegu Dongchon DT store’, and recently opened’Jeonju Songcheon DT’ store in Jeonju. The characteristic feature is that you can freely choose bread and toppings, etc., and order your own customized sandwiches to your liking, just like you do at regular stores. The ordering method is easy and simple by sitting in the driver’s seat and looking at the monitor screen and ordering by voice to the staff. Another advantage is that there is little waiting time for pickup, so you can enjoy a healthy meal even in busy daily life. Subway Jeonju Songcheon DT is a large store with 66 seats and 18 parking spaces on a site of 387 pyeong. It is located in Eco City, a future eco-friendly new city that is being developed as a base area in the northern region of Jeonju. Eco-City is an area that is expected to have a large residential and floating population as it is developed at high density along with large-scale commercial complexes including hypermarkets. Subway’s Jeonju Songcheon DT branch is expected to greatly contribute to enhancing the value of the Subway brand in Honam as it has excellent exposure and accessibility due to its location facing Dongbu-daero, a key road in Jeollabuk-do, with Eco City in the background. do.
CU also introduced a drive-through service for the first time in a convenience store. It is a method of designating a specific store through the mobility commerce platform’Owin’ app, and selecting and ordering the desired product. After ordering and paying for products in advance, if you ride a car and visit the store, the worker delivers the purchased product with a stopped vehicle, so it takes less time to try the service and is easy to use.
Lotte Hotel Seoul introduced a drive-through service for the first time in the industry in March 2020, and is attracting attention with a variety of untouched menus tailored to customer types such as mixed drinks, camping, and dinner courses. Recently, it introduced’The Night Flex’, where you can enjoy hotel cuisine at home from 9 pm to 5 am the next day. There are three types of products: single, couple, and family platter, and wine can also be ordered. Lotte Hotel Seoul is a wired-only product that can be booked up to two hours in advance, and can be picked up at the drive-through pickup zone on the first floor at a set time.
Domino’s Pizza recently upgraded the simple payment system’Domino Pay’. If you use Domino’s Pizza easy ordering service’Quick Order’ and Domino Pay together, you can pay with just two clicks. If you select the Domino Pay payment password omission function, you can order with just one click.
Subway is working to strengthen delivery and store pickup services through a dedicated mobile app. If you use the app, you can quickly and safely enjoy Subway through self-ordering services such as the pre-order service’Fastbrow’ and the delivery service’Homebrow’. Membership benefits such as earning points are also abundant. In particular, the fastbrow service can be solved in the app from ordering to payment, dramatically reducing store waiting time. In addition, since you do not have to wait in line for each order step at the store and talk directly with the staff, it is gaining popularity as a service that allows you to use Subway smarter. As of January, the Subway mobile app has exceeded 470,000 cumulative downloads.
In the first half of this year, Tom N Toms is planning to first introduce the cryptocurrency “Tam Tam Coin” incorporating blockchain technology into the official app “My Tam”. In the future, it is planned to be used at Tom N Toms offline stores and overseas stores. Tom N Toms explained that it will be able to provide convenience, diversity, and transparency by not only using Tam Tam coin as a payment method, but also for customer compensation.
Genesis BBQ has launched’BBQ Smart Kitchen (BSK)’, a store specializing in delivery and packaging. The BSK store is a small store with a size of 8 to 12 pyeong, and the delivery is 100% left to the agency. It contains various industrial infrastructure such as delivery app system and open kitchen, not just small stores and small capital startups. After the official launch in June of last year, the 100th BSK store opened in Gangseo Hwagok in six months. The number of contracts has also exceeded 200, showing results.
CJ Foodville has expanded the service of’Vips Yum Delivery’, a delivery-only brand, to VIPS stores nationwide. Launched in August last year,’Vips Yam Delivery’ is a premium delivery service brand developed optimized for delivery. You can easily enjoy the VIPS signature menu, such as steak, salmon salad, and hot thai noodle salad, as well as a full set menu including pizza, pork ribs, pasta, and desserts.
Starbucks is piloting a delivery service last year through two stores, Yeoksam E-Mart and Starlit Daechi. It is a policy to fully review whether delivery service is implemented after pilot operation. Delivery orders are only possible through the Starbucks mobile app. Delivery can be ordered anywhere within a 1.5km radius of the store’s location. Delivery areas can be checked when entering the delivery address.
‘Beat’, a robot cafe created by Cafe Dalkom, is an unmanned cafe that operates 24 hours a day without resident staff. It is operated with 100% non-face-to-face order payment, such as a dedicated app, kiosk, and mobile-based voice. You can enjoy coffee more safely than regular stores by reducing unnecessary store waiting time with remote pickup notification through the app. In addition, it is possible to order custom menus according to personal preference, such as selecting beans, adjusting the amount of syrup, and thickening.
Haagen-Daz installed 120 ice cream vending machines in places with a large floating population, such as companies, shopping malls, and tourist destinations, and started operating in earnest. It is a kiosk-type vending machine that can be used 24 hours a day, 7 days a week, and sells popular items such as 5 mini cups, 5 single bars, and 1 crispy sandwich.
GS25 opened the Eulji Smart Store, a future unmanned convenience store without a cash register. A total of 300 weight detection sensors installed at each store detect what items customers choose and how much, and learn and identify customer consumption behaviors with a deep learning smart camera. When you select an item and exit the door, the AI technology-applied system automatically pays and provides a mobile receipt to the customer.
Reporter Kim Hyun-joo [email protected]
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