dreamMedia installed 60 digital media for advertising in 31 car parks belonging to the company Empark. Digital equipment is installed at the entrances and exits of the parks and next to the payment machines.
Empark’s car parks, located in Lisbon, Amadora, Cascais, Porto, Vila Nova de Gaia, Póvoa de Varzim, Leiria and Portimão, record more than five million parking tickets per year.
“Empark, as a leader in the parking and mobility sector in Spain and Portugal, and standing at the forefront internationally, is a strategic partner for dreamMedia. Winning this concession is a very important moment and another strategic step in the affirmation of dreamMedia as the leader in OOH digitalization in our country”, says Ricardo Bastos, CEO of dreamMedia Group, in a statement.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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