Since the beginning of 2021, more than five hundred retailers have joined Zalando to sell clothes and accessories there.
More than three thousand physical stores are now active online on the German trading platform as a seller via the so-called Connected Retail-network.
This morning it was announced that C&A is connected to Connected Retail with a selection of German stores. In the coming weeks it will add more stores. Orders are fulfilled by local stores, but the seller can also decide to do so from a central warehouse. He indicates this in a special online dashboard of the fashion marketplace.
“The collaboration with Zalando in addition to C & A’s own online shop strengthens our omnichannel strategy. We are strengthening our position as one of Europe’s leading fashion brands offering a wide range of more sustainable products, ”said Martijn van der Zee, Chief Merchandise & Sourcing Officer at C&A Europe.
Zalando’s marketplace function has been around for years, but the company has never rushed to develop and roll it out. It is also by no means available in all Zalando countries.
Source: Nieuws – Emerce by www.emerce.nl.
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