DoorDash starts business in Germany in Stuttgart


The food delivery business is booming – also because of the corona pandemic and working from home. Now a large US provider is involved. It starts in the land of spaetzle and ravioli.

The US delivery service DoorDash starts its new German business in Stuttgart. “For us, Stuttgart is a kind of test to see whether there is an appetite in Germany for DoorDash,” said co-founder Andy Fang in Stuttgart. “If we are successful in Stuttgart, the experience we have gained here will also serve us in other cities.”

DoorDash is the leading delivery company in the United States, according to Fang. The company from San Francisco announced only about a week ago that it would take over the Finnish provider Wolt, which is also active in Berlin, for around seven billion euros. DoorDash is expanding its area by more than 20 countries. In Europe, the Dutch company Just Eat Takeaway, which also includes the Lieferando brand, has so far been particularly strong.

Also flowers and and alcohol products

DoorDash wants to help retailers go online, said Fang. Only 18.5 percent of the restaurants in Germany are currently on an Internet marketplace for deliveries. In addition to food, flowers and alcohol products are also to be delivered to customers in Stuttgart, he told the German Press Agency.

DoorDash also gives Stuttgart retailers access to the Storefront product, a personalized online ordering system that enables restaurant customers to place self-collection and delivery orders directly at the store. Merchants looking for ways to reach their existing customer base can add Storefront to their websites, seamlessly implementing online orders.

Delivery and collection

Both the storefront and the DoorDash marketplace app offer the option of delivery and collection. Customers can either place an order and have couriers deliver to the specified location, or they can pre-order products and pick them up when they’re ready. At the start in Germany, Storefront will be commission-free for shops until the end of the year, with the only costs for the merchants being the fees for payment processing.

The company wants to start with 30 courier drivers in the state capital of Baden-W├╝rttemberg. “I want to make it clear that we employ courier drivers full-time in Germany through an agency,” said Fang. “We offer them safety training and they get the equipment they need for their job – helmets, gloves, winter jackets. They also get e-bikes.” Fang did not comment on the deal with Wolt because it was not completed. “I can’t say that much about it.” You are waiting for the approval of the competition authorities.


Source: com! professional by www.com-magazin.de.

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