Don’t be ‘The Hobbit’ with AI copywriting

Chances are that you have already learned something about the existence of AI copywriting. In short, these are online tools that provide you with input, after which a computer writes texts based on that input. A bit like a Senseo coffee machine. You place a pad in it, press a button, expect a cup of coffee, get something that looks like coffee, but it just isn’t. Today I am making the comparison between this AI-generated content, The Lord of the Rings and The Hobbit. In my view, there are some similarities here. Feel free to agree or not at all.

Fascinated by AI copywriting

Sometime last year I first came into contact with AI copywriting. I found, and still find, it fascinating. The ability to write texts, without writing yourself. What a wealth. Think of a topic for a blog or web page, add a tone of voice and discover what the machine is brewing. In my head I already saw whole written stories in front of me. In practice, only a few sentences turned out to be good enough to copy without question. A complete, flawless paragraph with sufficient appeal is not yet possible. What a relief. My services are not yet taken over by a robot. Humans are and will remain necessary.

Iets met The Lord of the Rings en The Hobbit

What did AI copywriting remind me of? Suddenly I made the connection between these two Tolkien stories. In this case, I’m not talking about the books, but about the movie adaptations that have been made of them. The beloved trilogy and the slightly less beloved trilogy. And that is partly due to the different choices that have been made to make the films come about. A short explanation:

Love for The Lord of the Rings

The Lord of the Rings trilogy appeared at the beginning of this century. An unprecedented production in which a lot of manual labour, passion and a touch of the latest digital techniques came together. After years of pre-production and a recording time of 14 months, a trilogy was created that has won almost every imaginable prize. Lifelike handmade costumes, fully built villages and countless miniatures provided the total picture.

You can taste that time, passion and love in almost every scene of the films. The facial expressions of the humans and orcs are real and every actor gives everything. CGI was used, mainly in the second and third films, to take the films to the next level. The so-called finishing touch. A masterpiece that, in my eyes, still no trilogy can match.

And hate for The Hobbit

A little over ten years later, The Hobbit trilogy appeared. An even larger budget was available for this, but much less time and preparation. The budget was largely spent on digitizing work and taking shortcuts. Handmade suits were replaced by digital equivalents. Reconstructed villages were replaced by green screens. Shared group work turned into solo sessions in enclosed spaces. Robust orcs became polished, bald creatures without human features. And you will notice that in the end result. Some of the characters from The Lord of the Rings returned in The Hobbit. And those were the only similarities. The soul and bliss had been pulled out. Stupid computers!

Source image left: Splash Report Source image right: Static.wikia

people vs. machines vs. Emotions

Of course, there are plenty of areas in which machines take the human work out of your hands in a practical way. Automation is efficient and cost-effective in many applications. It’s great that there are machines that produce car parts and laminate floors on an assembly line. But are we making something to which we add emotional value? Then the human hand is still a real necessity. Hence my comparison with these two Tolkien adaptations.

What exactly does such an AI copywriting tool do?

I wonder if we will be able to distinguish between authentic content written by machines and authentic content written by humans. Could you? Meanwhile, I admit that the artificial intelligence of the authors of these two epic works is far superior to the human author of the article.

The paragraph above is written entirely by the free to use program Did you get that? I entered the subject and scope of this blog as input. Then the program poops out several paragraphs. Some paragraphs are more useful than others.

You can tell from this paragraph that the tool tries to make a comparison, as I do. A reference to AI copywriting tools. I’ll get The Lord of the Rings, The Hobbit and Tolkien out. The way it’s written? Could be better. The last sentence in particular makes no sense, because the two epic works were not written by AI. That’s not how I entered it. The first two sentences can be copied. Yet there are people who blindly copy entire paragraphs and incorporate them into articles. That’s too bad. With some adjustments, you can still make it a useful paragraph. And that’s great.

Discover AI copywriting tools

Be sure to experiment with the different AI copywriting tools available. Enter crazy topics and be surprised by what a computer can brew. Use those outcomes for yourself and adjust the content as needed to amplify the concoctions. This way it is really possible to create fun content. But don’t let such a computer take over your own creativity completely.

Be sure to try the following tool:

Use AI to optimize texts

AI copywriting tools are useful tools. That is, if you use them hand in hand with your own work. Use the tools to think of angles or outline a paragraph. But please, don’t fill your texts with copied computer-written texts. We see it, we read it and we feel the difference. Don’t be ‘The Hobbit’ with your AI generated lyrics. Let your hands do the talking and don’t take shortcuts. We need you.

Source: Frankwatching by

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