Marketing and publicityA Domino’s Pizza Pizza on a table next to two glasses with soft drinks
The voice-overs of the spot star in funny conversations that highlight the characteristics of the “Extra Hot Days” promotion.
Domino’s Pizza has given birth to a new promotion and has presented it with an advertising campaign in which neither the humor nor the casual tone that characterizes the brand is lacking.
This is the first campaign that the creative agency Ms. Rushmore it has developed for the company and focuses on the “Extra Hot Days” of Domino’s Pizza, an offer that includes medium pizzas for 6.99 euros at home until January 31 through its app.
Together with the agency, the pizza chain has presented a 360º campaign that will be present in television, radio, internet (online video) and outdoor. For this action, the brand has also counted on the media agency Middle Arena.
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In addition to a 20-second spot, the “Extra Hot Days” campaign features several 10-second executions in which the two voice-overs from the ad star funny conversations that are used to highlight the characteristics of the promotion.
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Domino’s Pizza and Mrs. Rushmore have also developed a exclusive piece for Movistar.
Technical sheet of the «Extra Hot Days» campaign:
Agency: SRA. RUSHMORE
Advertiser: ALSEA IBERIA
Product: DOMINO’S PIZZA
Marca: DOMINO’S PIZZA
Client contact: Silvia Serrano, Lina Mejía, Julia Pascual and Pilar Pérez
Creative Team Cesar García Partner & General Creative Director, Jordi Romans and René Macone Creative Directors
Strategic Planning Raquel Espantaleón
Account Team Marta Palencia, Cristina Santano and Mayte Diu
Audiovisual Production Team Santiago Romero, Isabel Gálvez
Postproduction: Mc Nulty
Sound Studio: Sonomedia
Campaign title: Extra Hot Days
Media Agency: Arena Media
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Source: Marketing Directo by www.marketingdirecto.com.
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