Nowadays, if you don’t own a website, it’s as if your business doesn’t exist. People prefer to search online for the products or services they need, most often using a mobile phone.
Let’s take a concrete example. If you arrived in another city, you would most likely use your smartphone to search Google for nearby restaurants. But what’s so special about a Google search? Not too much because now online searches have become commonplace but if we take into account the fact that on Google tens of thousands of searches per second, even a small chunk of this traffic can work wonders for your business.
Does having a website guarantee that your business will appear in the first results of Google searches?
For starters it is important to remember that if you do not have a website you will not appear in search results.
The mere existence of a website is not enough; Your website must be well designed and have quality content. Search engines do not reward poorly designed websites with good placement in search results.
Creating a website that works well and captures customer attention is much easier than it was in the past, mainly due to website builders or content management systems (CMS) such as WordPress. They offer a wide range of customizable templates from which you can choose, each with customization options with your own texts, photos, etc.
Search engines “appreciate” websites with good and informative content. If your website is not of interest to customers and does not answer their questions, it will not attract search engines.
Do you need a website if you do not sell products and services online?
Yes! Even if you do not sell products online, it does not mean that you can give up a website. Think of your website as a digital representation of your physical location. It is important to create the best image online because you do not know who will find it who will find / see it.
Your customers and potential customers expect you to have a website. If they find out you don’t have one, they will wonder why you don’t have one and may question whether or not you are a legitimate business.
Your website offers marketing opportunities
You can’t control conversations about your business on social networks. Users can comment, appreciate, react or otherwise change the story of your business, but on your website you have complete control over the information and presentation of your business. You can position your products and services (even if you have an offline business) exactly as you see fit and you can tell your story as it should be told.
You can even get valuable information from the actions your visitors take on your website – How low is the page? How much time do I spend on the website? What actions do you take on the website? – and more. You can take advantage of this information to refine your messages, marketing strategies, etc.
If you want to continue building a relationship with your site visitors after they leave the site, consider email marketing. Email marketing is a small investment of your time for higher profitability.
How do you start creating a website?
It is a common question for those at the beginning of the road. It all starts with an original web domain name – you can think of your domain name as the unique name and address of your website. This is what sets your website apart from all other websites.
Your domain name should reflect your business and, if possible, match your company name. If you do not find a domain name available for registration, consider purchasing a premium domain name to strengthen your brand.
Plan your website, then create
It is recommended to plan the construction of the website depending on how you think it will be used and the information to be included. The content on your website must serve a purpose and be presented in a consistent manner, arouse the interest of users whether you want to buy something or inform them about a particular topic.
Before creating your website, ask yourself the following questions:
- How many people do you expect to access your website daily?
The amount of traffic you expect to receive will influence the type web hosting you need. The web hosting service is the virtual place where all the information that makes up your website is located.
Web hosting is what allows you to publish your website on the Internet and users to find and visit it. An experienced hosting service is indicated to ensure the stable operation of your website.
- What actions do you want customers to take on the website?
Are you trying to increase the volume of purchases? Or do you offer educational content? Creating a website means designing an experience for your site visitors and the actions you take on your site should benefit your business.
- What should visitors see first when they enter your website?
Should they be greeted with the offer of the day? Should they see pictures with your offline store or your main product? Or an information page? Again, think about what actions you want your site visitors to take and whether or not their first impression of your site will help them lead to that action.
- Do you offer visitors a way to contact them if they have questions?
You can provide all the relevant and pertinent information about your business but inevitably some users will have additional questions. These are great opportunities because you have already aroused the interest of those users but you should be able to find your contact information quickly and easily. A “Contact” page on your site should suffice.
Therefore, does your offline business need a website?
The answer is simple: Definitely, yes, you need a website.
Creating a website is very simple with complete content management tools such as WordPress. You can create a website that reflects your business in the best possible light and you can do it very quickly.
Remember that planning is half the job of creating a website. If you start creating your website with clearly defined goals, you will have more time to decide where things should go and what information you should display.
Source: Go4IT by www.go4it.ro.
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