Does Apple have cause for concern? When it comes to sales of 5G phones, yes

  • There is no doubt that Apple is the largest seller of 5G phones
  • He holds the first place behind Q4 2020 and Q1 2021
  • But rival companies Vivo and Samsung are growing at a rocket pace

Samsung Galaxy S21 Ultra, illustration

We recently came up with the news that Apple completely dominates the 5G market, and so it really is. For the last quarter of last year and the first of the current one, it has held firmly in the first position. However, each card has a back and a face. The giant from Cupertino is the first, but compared to Q4 2020, it sold significantly fewer phones and really got a lot worse. AND Samsung, which fell compared to last year, has the opposite.

Apple first, but competition is growing

Report from Strategy Analytics gives us a chance to take a look at sales of 5G phones in the first quarter of this year. Yes, Apple really dominates this market, selling 40.4 million phones and with a share of 29.8%, it is by far the first. On the other hand, in Q4 2020 it sold 52.2 million devices and held a huge 40.7% of the market. That means only one – a quarterly drop in sales of 23%.

While the apple giant lost, all the main competitors below it grew, and some really significantly. Maybe Oppo, which is currently entering our market, has improved by 55% in Q1 2021. It is in second place and has gained a 15.8% share of the 5G pie market. Really nice growth and interesting results, but it’s nothing against Viva and Samsung.

Also read: Apple completely dominates the 5G market. Samsung has failed and Chinese manufacturers are pushing corners

Sales table

Sales table for 5G phones photo: GSMArena

Samsung and Viv are driving bombs

Third Vivo sold for Q1 2021 to 19.4 million 5G phones (in Q4 2020 it was only 12 million) and jumped by a significant 62%. But Samsung has improved even more. It was the largest seller of 5G phones in 2020, however, in the last quarter of last year, it was completely rolled over by Apple, and in Q1 2021, Samsung fell to fourth place.

During this period, the South Korean giant sold 17 million phones, recorded a 12.5% ​​market share and increased sales by a huge 79% compared to the previous quarter. So does this mean that Samsung is on the rise again? It’s hard to say, because in the first three months of this year, everyone grew (except for Apple) and it is likely that competitors will defend their lead for Q2 2021.

And even though the apple manufacturer has fallen by 23%, it sells such a quantum of phones that it’s hard for anyone to endanger it. You know, the water is wet, the sky is blue, and at the end of this quarter it will be Apple again, who will, despite a significant drop, hold the crown of the best seller of 5G phones.

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