Do domestic creative professionals start a business without business knowledge?

The organization again this year released the latest, free download Start Up Guide a business development guide that has helped micro, small and medium-sized enterprises enter the market and operate successfully in the creative industry for more than a decade and a half. The publication will come to life in the form of an online series of lectures at the Budapest Design Week in October, where new norms that radically transform our society, such as the relationship between social design, home office and fashion or the NDP, will also be on the agenda through exhibitions and workshops.

This year, the European Investment Fund and the Hungarian Enterprise Development Foundation announced that they will provide a total of HUF 3 billion in support for the recovery from the pandemic to Hungarian small and medium-sized enterprises operating in the cultural and creative sectors. However, actors in the sector face not only the economic difficulties caused by the global emergency, but also the increasingly digital business environment.

“The experience of the last 15 years shows that in many cases domestic creative businesses start up without a well-thought-out business and financial plan. No matter how fundamentally marketable a product or service a new company is, if it is not backed by a well-structured marketing and sales strategy or unable to adapt to an almost entirely electronic environment – let alone obtain the right protections. The practical and digital knowledge needed to enter the successful market was gathered in 2021 by the Start Up Guide, which can be downloaded online for free. ”

– emphasized Gyula Pomázi, President of the National Office of Intellectual Property and the Hungarian Design Council.

From the 16th edition of the Start Up Guide for Entrepreneurs Trying Luck in a Challenging Creative Sector, you can learn about all aspects of getting started, from business and financial planning, accounting concepts, finance, copyright and negotiation skills to the basics of marketing and branding. to the latest digital solutions. The guide will come to life at the Budapest Design Week, which takes place from 8 to 17 October this year, organized by the National Office of Intellectual Property (SZTNH) and the Hungarian Design Council. Start Up Guide Live’s multi-day, interactive online lecture series will focus on how to make stores crisis-proof, financing forms and tracking market changes on October 12, and the concept and importance of customer experience, remarketing tools and system on October 13. the benefits of thinking are the main themes. Among other things, participants can learn how to recognize new consumer trends, when to change business strategy, where to raise resources, how to become a customer or how to create a working system from separate online, sales and marketing tools, payment and logistics applications. . At the events, they can learn from professionals from recognized organizations such as Hiventures or Bestbyte, among others.

This year’s Budapest Design Week will revolve around the new norms created by the epidemic with more than 120 professional partners and 200 programs. As in previous years, Fabunio (Hungarian Wood and Furniture Industry Association) will present a complex professional program on October 11, analyzing the impact of the design approach on the lives of individual creators and companies, as well as the experiences and challenges of manufacturers. -design collaboration. Representatives of MOL, the Budapest University of Technology and Economics, KPMG and MOME will discuss the challenges and the role of design facing the revolutionary automotive industry and public transport as part of the New Standards discussion series on 13 October. The joint program of the Hungarian Design Council and the Moholy-Nagy University of Arts, the symposium and exhibition of the international Social Design Network, is also looking for common solutions and ways of the future in the context of the present and future social challenges between 13 and 14 October. Domestic and international social design experts from various European universities report on theories changed due to the COVID-19 epidemic and new practices in social planning. On the one hand, the speakers of the symposium will present the social design practices and interpretations of their institutions, as well as outline their attempts to redefine social design in this ever-changing world. And the Social Futures exhibition provides a comprehensive overview of student projects and concepts from Social Design Network partner institutions that respond to key societal issues and are applicable during and after the global pandemic. The series of events provides insight into a number of special phenomena that are reshaping our lives, such as augmented reality and the role of irreplaceable coins in design that authenticate and protect the work of NFTs, digital creators.

The opening exhibition of the Budapest Design Week series of events at the Société Budapest is the “New Standards”, which revolves around the central theme and presents the work of 30 young designers under the age of 30. As a strategic partner of Budapest Design Week, the Hungarian Fashion and Design Agency (HFDA) is responsible for organizing the 360 ​​design exhibitions held between 4 and 10 October this year. Joining the initiative of the European Union, as a member of BEDA, the Hungarian Design Council and its partners will organize a New European Bauhaus workshop on October 12. Every year, the popular series of events of Budapest Design Week is the Open Studios, which, keeping in mind the pandemic situation, awaits those who want to gain an insight into the workshop of Hungarian designers and design studios with offline and online programs in accordance with the current safety regulations. However, the 2021 Budapest Design Week does not only focus on the capital, as the connected external venues offer about 150 different programs in Budapest and across the country, from design, creative business development, fashion and interior design to roundtable discussions, exhibitions and craft workshops. and through city walks. This year, Szombathely, Sopron, Pécs and Debrecen will also join the series.

With the programs, one of the main goals of Budapest Design Week is to show how micro, small and medium-sized enterprises in the creative industry can successfully adapt to the rapid changes of a market and the sudden transformation of consumer habits, which can inspire other sectors. With its unique solutions, the series of events also provides a free training opportunity for creative professionals who want to expand their knowledge, thus being able to face change as openly and preparedly as possible.

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Source: technokrata by

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