DNM Pure: Better denims. Better choices. Better planet.

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DNM Pure, owned by the brand.

DNM Pure takes the next step in its journey towards an ecologically and socially sustainable collection and sets out its sustainability goals. The aim is, by 2025, that 100% of the cotton used has a sustainable origin. In addition, the aim is that 100% of the polyester used is from a recycled variant.

“Conscious of the environmental impact of our product, in line with our goals and international obligations, we work with denim and denim-related products as much as possible, promoting the use of fibers with a lower environmental impact in our collection. By putting forward the goals for the use of sustainable fibers, we can move towards a more sustainable fashion future”

“Now that DNM Pure is starting to settle in the stores, we think it’s time to make a statement.” explains Randy Lobatto, co-founder of DNM Pure. Self-developed fits, high-quality fabrics, behind every model in the collection there is a story, its own back pocket and that makes every design unique. We are always looking for unique features within our collection, pushing the boundaries in every stitching and seam. This results in a challenging jeans collection for women who expect a little more from their jeans.

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Source: fashionunited.nl by fashionunited.nl.

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