It is a fact that in recent years many companies have entered the “game” of streaming, in which Netflix has been the “king” for about a decade. But now, for the first time, the Disney surpassed Netflix in terms of subscribers worldwide, with 221.1 million at the end of June, compared to Netflix’s 220.7 million in the same month.
Disney also announced that at the end of 2022 it will raise subscription prices for customers who want to watch Disney+ or Hulu without commercials. The subscription for ad-free viewing will increase by 38% to $10.99 in December, when it starts offering a new option that will also include ads at the current price. To attract new subscribers, Disney will offer a new subscription option with ads starting December 8, which will cost the same as the current ad-free version ($7.99 per month). Subscription prices for Hulu (which is majority owned by Walt Disney Co) will also increase by one to two dollars a month in December.
Disney+ now predicts that by the end of September 2024 it can reach them 245 million subscribers worldwide. The company expects its streaming unit to turn a profit for the first time in 2024. In the last quarter of 2022, it posted a loss of $1.1 billion.
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Source: Digital Life! by www.digitallife.gr.
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