Disney does not convince investors and Bob Iger returns as a savior

There are important developments in the management of one of the largest entertainment companies in the world: Disney. Just like in his day Steve Jobs returned to Apple to make it reborn from its ashes, bob iger is back.

Perhaps the return is not as spectacular as that of Jobs, since it had not been that long and disney not so bad like when the Californian genius returned to technology management. But of course there are things that remind us of that occasion.

Who is Bob Iger?

Bob Iger is the person who ran Disney from 2005 to 2020. And he was the person who turned the company around. Disney was a profitable company, to be sure, but it was aging poorly.

Under the mandate of Iger Disney bought Pixar (2006), Marvel (2009), Lucasfilm (2012), Fox (2018) and launched Disney+ (2019). In other words, Bob Iger took a content company that was getting old and completely relaunched it into the 21st century. All you have to do is open the Disney+ app to see the massive amount of iconic content it has generated since it came to power in 2005.

Iger’s relay

The truth is that Iger’s departure was well planned. He was replaced by Bob Chapek, chosen by Iger himself. However, the 2020 earthquake was the coronavirus and nobody expected that.

There were some tensions until Iger definitely left all commands to Chapek in 2021. But the results did not accompany despite the good subscription figures for Disney +.

yesterday it was announced the return of Bob Iger as CEO of Disney. The market has celebrated the news with strong increases. Iger is synonymous with growth, at least to date. We will see if he manages to raise the company again, this time from a small setback.


Source: El Blog Salmón by www.elblogsalmon.com.

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