“Directors of the influencer? Do not always go followed “


Small nose, well designed jaw, high and pronounced cheekbone. The beauty of the influencers, including models and famous actresses, slavishly follows these clichés, until they all resemble each other. Their following among the female audience is enormous, from that of the girl next door, to that of the office colleague who, trying to look like them, dreams of sharing their glittery life a little.

Word of the beauty of the third millennium travels inexorably on social networks. Explicitly, but much more often ‘induced’ by the models offered by influencers, be they international celebrities, or local phenomena with great social skills. And so requests inspired by these looks, brandished on the smartphone screen, increasingly arrive in the Aesthetic Doctor’s office. Nadia Fraone, General Secretary SIME, speaks at the congress of the Italian Society of Aesthetic Medicine (SIME) about beauty fashions that are trending on social media, adequately reviewed and ‘dismantled’.

«That of patients who come to the office asking for interventions and procedures to resemble the influencer of the moment – says Fraone – is a phenomenon, in some ways disconcerting, which we see more and more often. You go on social media, you choose a look, as if it were a dress, and then you go to the aesthetic doctor with the photo you would like to look like “.

“The absolute must – reveals Dr. Fraone – that now depopulated long, are the voluminous lips, calls with a plethora of more or less evocative and whimsical names (cherry lips, Russian lips, diva lips, from French Kiss) browsing all indicating very visible lips. Sometimes we are required an increase in volume of the lips, even disproportionate to the harmony of the face. But while this may have a professional motivation for a celebrity, for a ‘normal’ person who may in the morning goes to work in the office, it may not be an appropriate choice. “

“Another trend that is becoming increasingly popular especially in the US – remember Fraone – is that of the ‘dimples’ cheeks.” These are obtained with the so-called ‘dimpleplasty’ that is running in a surgical clinic under local anesthesia, removing from the inside (ie from the mouth) a bit ‘fat and muscle at the center of the cheek, and suturing with a thread part, for create the ‘dimple’. “If you type ‘dimpleplasty’ on Google or social – recalls Dr. Fraone – are out numerous posts and pages; on the contrary, by typing ‘dimpleplasty’ PubMed (the repository of indexed scientific publications) have come out two studies, one of which is dedicated to the undesirable effects of this intervention. ” Not always, in short, the one who travels on the web has a consideration of scientific orthodoxy in a medical environment and all that glitters is not gold: there are also side effects.

“Another trend, which is also borrowed from stars and models on display on Instagram – remember the Fraone – it is the removal of Bichat bubble, basically fat ball that makes ‘chubby’ cheeks.” By removing the ‘bubble’ you are obtained a hollowed cheek, ‘dried’, which puts even more in evidence the cheekbone. Half an hour under local anesthesia, a small incision (1 cm) inside of the cheek) takes away the little fat accumulation. Again the risks out there, from infections within the mouth, to bruising and swelling of the face, to the more challenging: chewing problems, damage to the salivary glands and nerves faciali (possibly loss of sensitivity of the cheek) , asymmetry of the face. In short, in this case, better to think about it.

«The message we want to give to people – concludes the doctor – is that you don’t go to the aesthetic doctor as if you were going to the supermarket or a clothing store. All these procedures are medical (or surgical) acts that can be burdened with unwanted effects and that do not necessarily add something to the aesthetics of the face (in fact it is often the opposite). In short, let’s say a decided ‘no’ to interventions and procedures not associated with a correct study of the patient in front of you and that only a good aesthetic doctor is able to outline, to then offer the correct treatment indications. The company can not be denied nor ignored. But those who use social media must be aware of the fact that the promises of easy results through a treatment, perhaps at a low price, do not always respond to reality. More often you end up becoming what you didn’t want to become, without being able to go back ”.


Source: RSS DiariodelWeb.it Salute by www.diariodelweb.it.

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