Dior unveils new concept store in Seoul

A day after Dior’s first fashion show in South Korea, French fashion house Dior has opened a concept store in a monumental building in the capital Seoul. The store of just over 2,200 square meters has opened in Seongsu-dong, the new fashion district of the South Korean capital, according to a press release.

The Dior fall 2022 ready to wear show took place on April 30 at Ewha Women’s University in Seoul. The collection focuses on themes such as women’s emancipation and the uniform. The uniform stands for togetherness, connection and building a community – something that was summed up in the slogan of this collection: “L’union fait la force” (union gives strength), as can be read on various social media channels of Dior .

Image via: Dior
Image via: Dior
Image via: Dior

Dior’s new concept store in Seoul

The new concept store is not far from another important Dior address in Seoul: the brand’s flagship store, which opened in 2015 in the Cheongdam-dong district. In addition to the Dior collections, the Seongsu-dong concept store also houses original pieces by Korean designers, such as Kwangho Lee and Jeonghwa Seo. There is also a CafĂ© Dior.

Image via: Dior

As for the store concept, the French fashion house has ensured that Parisian identity remains visible by adopting the features of the iconic facade of 30 rue Montaigne. And to make the history of the fashion house even more apparent, a space created in collaboration with the digital design company d’strict recreates the atmosphere of Christian Dior’s childhood villa in Granville. Visitors must make a reservation for a store visit via the Dior Seongsu app.

Image via: Dior
Image via: Dior
Image via: Dior
Image via: Dior
Image via: Dior

Source: fashionunited.nl by fashionunited.nl.

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