The way we work is changing rapidly. Due to the digital workplace and new technological possibilities. With corona all of this has gained momentum, nothing is as it used to be. How should companies deal with this? Practical tips, insights and inspiration from 15 thought leaders for the right focus in 2021.
How can employees get involved? And how can we arrange things differently or better? In the series Open Up Digitals come thought leaders from the world of digital transformation and the digital workplace. About how they experience the world today, what changes they see and what the future of our work and life will be. Open Up Digitals is a co-production of Fellow Digitals and Frankwatching. In this article we share the most important take-aways.
Digital expert Cyril Coste kicks off: “The focus for now? Focus on automating work. And keep checking whether what you do serves your customer. Think about what kind of employer you want to be, are you the one who helps the customer a step further? ”
Something Steven van Belleghem agrees with: “Companies are used to putting their own objectives first, and then looking at how this can be brought to the customer. Turn that around and ask yourself: what is the most scarce commodity the customer has? Most people want more time, money, energy. If you agree with that as a company, keep asking yourself whether what you offer is also compatible. Look at new trends and technology, from that perspective you offer much more value. ”
Pick up something that really helps your employees
Kamales Lardi points out that companies have been forced to invest more in technology for the working environment. “However, solutions have been implemented that are not always sustainable, post-Covid they will find out about this, I expect. My advice: keep looking at how this technology can improve work processes, such as reducing manual work. ”
James Robertson’s advice is reversed walk with your employees for a few days: “You soon get to know the users of your platform and identify a few things that you can tackle immediately. But beware: you cannot solve everything. Start small, do the right small thing. Tackle something that really helps your employees and continue from there. ”
“What you can see is that many companies during this period have focused on being able to communicate and meet with each other remotely,” adds Gonny Vink. “But now the next step: how are we going to collaborate smartly, share knowledge and develop remotely? Tools and technology are helpful in this, behavioral change is crucial.”
Build bridges & work more in networks
Felix Holzapfel calls this the right mindset: “Search within the digital workplace for the good mix of people and make them feel involved. So also the people who are in contact with your customers! Build bridges between them and leaders and keep in touch. ” Ronald van den Hoff especially gives the tip here talk to your competition: “They are no longer a competitor, they are in this together.”
The right focus for HR and managers
There should also be more internal contact, according to Jan Tjerk Boonstra. The HR department is still too inward looking: “HR is fairly conservative and opinionated. To keep up with the changes now you have to work more network-like and invite others. Learn from the experiences of others and especially from what is not going well. ”
And also must managers have the right focusMarianne Sturman explains. “They have to be even more proactive towards their employees. So: call more often, organize meetings differently, and keep all colleagues involved. Not all managers have this in-house, as an organization, ensure training and imparting the right skills. ”
But also for compassion“Don’t forget, it’s all about people,” says Cara Antoine. “Trust your employees, so that they can work autonomously ”, Arie van Bennekum adds. “It ensures creativity and quality. And if you agile works, you also celebrate a party together every two weeks. That increases motivation and the MT can see that it works. ” “Timing is another important aspect of this,” said Daniel Pink. “Keep an eye on what times of the day your employees perform optimally.”
Dion Hinchcliffe shares another tip: “Take care of working out loud, let employees in open environments within the digital workplace share what they are doing so that others can join in. ”
Bring experience and young people together
Jan Bommerez is optimistic: “The hope of the world is there creativity. The breakthrough often comes from young people who are not stuck in paradigms. Where experience used to increase your value, it is now often a problem because you are too much in the old thinking. Therefore bring experience and young people together in organizations and have a conversation. Then you have the best of both worlds. ”
Greg Verdino concludes by saying that we should always be prepared for change.
Throw away the old rulebook, challenge your assumptions. Act like your brand was born today.
“There is no certainty. So try to think about the implications of unemployment, working from home and a possible new pandemic in advance. ”
Digital workplace: focus for the coming period
What can we take from these insights? The human scale over technology. Because although tools definitely help us further, we should not forget that we ‘as human beings’ take our responsibility. And therefore do not hide behind systems. We need to be even more flexible and able to adapt more quickly to change. Allow yourself time to gain a better overview of situations, to look for a solution or idea in an imaginative and open minded way. With an eye for each other, less discussion and more dialogue. That yields so much more!
watch here all interviews with the 15 thought leaders. Where is your focus in the near future?
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