Digital platforms, the ideal setting for love

Digital platforms are already a part of all areas of our lives, including relationships, according to TikTok.

TikTok has conducted a study in collaboration with on the use of digital platforms to express themselves publicly in a romantic way. According to their conclusions, 4 out of 10 Spaniards declare their love on digital platforms, a figure slightly higher than that of the rest of Europeans, who reach an average of around 36%.

In terms of ages, lYoung people between 24 and 42 are the most likely to declare on digital platforms; 52% say they have done it or consider it likely to do so in the future. On the other hand, adults between the ages of 55 and 73 say they are “unlikely” to file online. What’s more, a third of young people expect displays of affection from their partner online; a percentage that is reduced to 7% in the oldest age group.

According to TikTok data, Italians and Poles are the next most “loving” Europeans on the web. 2 out of 5 people in these countries have used digital platforms to post romantic gestures such as statements, photos or statements. Some of the most popular hashtags that have accompanied these winks are #couplegoals (120.9B views), #tiktokcouple (1.6B views) and #lovewins (821.8M views). For its part, the Sound “I hope I don’t fall” is one of the most used in the creations to declare, with more than 684,000 videos created.

Digital platforms, an album of key moments for Spaniards

We Spaniards like to use social networks as a showcase for the most emblematic and special moments of our day to day. This is also reflected in the plane of relationships, according to 43% of Spaniards. From them, 52% have published their wedding, 49% have made public some of their anniversaries and 48% have also shown with their community the achievements of their partner.

37% of Spaniards receive this type of message in a positive way. This fact is closely related to the high percentage of people who say they use digital platforms to share things that they know their partner will enjoy or find interesting (26%).

The LGBTQ + community is more likely to use “self-love” messages to boost their confidence

Declarations of love, however, do not always have to be directed at a partner. This is how it shows half of the Spanish, who have published on the Internet some sign of self-love during the last year. Along these lines, ehe role of the LGBTQ + community, “the most likely to post about self-love”, with an average of 3 out of 5 people confirming having done so in the last year.
“When asked about the motivations for sharing these types of messages, 35% say that they make them feel more self-confident and 34% help them to accept their defects (34%),” they explain from TikTok and Censuswide.

A quarter of Spaniards have used digital platforms to make their partner fall in love

41% of Spaniards have resorted to these platforms to conquer their suitors, with young people (47%) making up this percentage the most.

In total, un 29% say that digital platforms have helped them find their partner, an especially accentuated trend among LGBTQ + people (43%). Also, the scope of these tools is not just limited to romantic interest. 2 out of 5 Spaniards claim to have found friends using this channel.

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Source: Marketing Directo by

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