Digital food donation platform launched

“Plate by plate”: Launched digital platform for food donation

The first digital platform for food donation in Serbia “Plate by plate” ( Thanks to the cooperation between Deleuze Serbia and the United Nations Development Program (UNDP), for the first time in our country, it is possible to organize the donation process with just one click.

The digital platform is an upgrade of the humanitarian project “We help those who don’t have it”, which have been implemented by the Food Bank Belgrade and the company Deleuze Serbia since 2015. So far, more than 5,000 tons of fruits and vegetables have been donated. All organizations involved in this project received their accounts on the “Plate by Plate” platform, which means that with one click they will be able to reserve groceries that Maxi, Mega Maxi, Tempo and Shop & Go stores set aside for donation during the day. Stores on this platform will update information on the available quantities of fruits and vegetables on a daily basis, and if the need arises, one organization will be able to pick up groceries from several stores. At the same time, it is possible to register new interested humanitarian organizations and associations, which will receive their order and the opportunity to pick up available groceries on a daily basis through the Food Bank.

“A responsible approach in managing food surpluses and providing assistance to those who need it the most for years are a strategic part of our business. In order to further improve the action towards the common goal, with the support of our partners, we have developed a new model of food surplus management, which will enable larger quantities to reach end users on an annual basis, to those who need help the most, “said Milica Popović, manager corporate communications of Deleuze Serbia.

The platform was presented on an online panel, where Neven Marinović, director of the Smart Collective and the Forum for Responsible Business, led the participants through a story about the importance of finding solutions for surplus food.

Through the “Plate by Plate” platform, humanitarian organizations will receive information about its availability as soon as the shops publish the donation on the platform, after which they need to reserve the donation and go to pick it up.

“Thanks to the continuous support of the company Deleuze Serbia, the users of more than 70 humanitarian organizations can count on a provided daily meal for years to come. We are glad that thanks to the new, digital platform, it will be possible to increase the amount of food donated, and thus to reach as many users of the Food Bank Belgrade as possible, “said Katarina Žigić Blagojević, Executive Director of the Food Bank Belgrade.

A new digital platform for food donation in Serbia was developed by the UNDP IT team. It is based on blockchain technology, which allows the entire donation process to be monitored from the first to the last step and makes it more transparent and secure.

UNDP has worked closely with Deleuze Serbia, the Food Bank and other humanitarian organizations to develop the ‘Plate by Plate’ platform, to ensure that it is as simple as possible and in line with user needs, but also that other companies can easily use it. which we invite to follow the example set by Deleuze Serbia and join this initiative. By donating surplus food, we contribute to the responsible use of resources, development of the circular economy and reduction of greenhouse gas emissions, which at the same time contributes to achieving several goals of sustainable development, “said Francine Pickup, UNDP Resident Representative in Serbia.

Donation of surplus food contributes in particular to the achievement of Objective 2 – A world without hunger and Objective 12 – Responsible consumption and production, while at the same time reducing emissions of greenhouse gases (GHG) produced by organic waste, thus contributing to the fight against climate change. ).

“We are continuously committed to initiating social dialogue on important topics, education, inspiration and motivation of society as a whole. Sustainable creativity and the UN Sustainable Development Goals are part of our business strategy, as demonstrated by our campaigns and initiatives. This primarily refers to goal number 17 – Building partnerships to achieve sustainable development goals. This is a key goal, because the challenges we face are becoming bigger and more complex. Brands have the power to make the world a better place to live, and the ‘Plate by Plate’ project is an ideal example of that, “said Jelena Jazic, director of the McCann Belgrade agency, which participated in creating the platform’s visual identity.

It is estimated that 250,000 tons of food is thrown away in Serbia every year, while every eighth person in the country lives at risk of poverty.

Source: BIZLife

Photo: Promo

Source: BIZlife by

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