digital and in-store seminars are back

Ikea Festival 2022: lots of news for those who want to change!


It started in these days and will take place until 10 September nextIkea Festivaliconic Ikea program of events, contents and initiatives in the name of creativity and change, in line with the latest trends of the moment and inspired by generation Z, but dedicated to everyone.


Those who do not want to make changes to their home from time to time or revolutionize corners to make their own spaces more functional at the same time aesthetically renew them bringing a pleasant feeling of novelty into the home?

This edition of the Ikea Festival was designed precisely to stimulate the creativitygive support and inspiration in the full style of the Swedish brand, that is, in a fun and unconventional way.

The digital platform of the Ikea Festival


Ikea Festival in its digital form it is a kind of world tour, from Sweden to Japan, from the United States to Australia passing through various European countries and negotiating different and very topical themes: food, nature, sport, wellness, fashion and beauty, animals, gaming, music and dance, art, collecting and, last but not least, the protection of our planet.

Through i digital seminars For example, it is possible to find out how to furnish your home to make it more comfortable and suitable for your dog, or how to create an urban jungle with plants, or how to prepare new simple and delicious recipes, etc.

All digital content is available on an accessible on demand platform for free which proposes new material every day following a truly rich program of events.

To access it, simply connect to the dedicated web pageIkea Festival.

Ikea Festival appointments in the stores


In addition to the digital schedule, in the 21 stores in Italy and located throughout the country, on the occasion of the Ikea Festival seminari e design talk which, starting from the brand’s iconic products, for example the Billy bookcase, the Kallax shelf or the Ivar modular system, intend to inspire the visitor to create a pleasant, functional and reflective environment.

The novelty of this edition of the Ikea Festival is the opportunity to participate in the “speed date“With an Ikea expert, 20 minutes to chat about new possible furnishing and decoration solutions for your home. Precious advice on the choice of color, lighting, textiles and accessories along with many dedicated promotions.

On the Ikea Festival platform, all the timetables and events of your nearest Ikea store are also available.


Source: LAVORINCASA.it by www.lavorincasa.it.

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