Despite the Egyptians’ reluctance to buy, the summer sale offers fake discounts

The summer sale is witnessing an almost complete reluctance on the part of the Egyptians, despite the discounts offered by the participating shops, due to the decline in purchasing power and the financial and economic burdens faced by families, which make them unable to obtain their necessary daily needs, in addition to the increasing number of people living below the poverty line whose numbers have reached To more than 60 million, according to World Bank data, these families refrain from buying clothes, electrical appliances, household appliances and other goods that shops offer discounts on.

Despite this reluctance, some citizens discovered that some stores offer fake and unreal discounts, which prompted Sisi’s parliament to demand the Minister of Coup Supply and the head of the Consumer Protection Agency, to confront the fake discounts in the summer sale and to tighten control over the shops.

Purchasing power

On the reasons for the decline in buying in the sale, the economic expert, Dr. Ali Al-Idrisi, said that “the percentage of discounts during the sale varies from one place to another, depending on whether the clothes are locally made or imported from abroad, and therefore each store offers a different discount rate than the other store.”

Al-Idrisi explained in press statements that the cuts are supposed to achieve a recovery after the markets suffered a recession due to the negative impact of the emerging Corona virus pandemic, the Russian-Ukrainian war, high oil prices and other successive global crises.

He stressed that the season of sales and the movement of buying and selling in the markets this year for producers and traders is not good due to the decline in purchasing power resulting from the economic crises that hit Egypt and the countries of the world, although the consumer will get his needs at low prices, unlike before the start of the sale.

Al-Idrisi called on the various supervisory authorities and the Consumer Protection Agency to have a role in confronting fake and misleading advertisements and unrealistic cuts, and activating the law, stressing the need to implement the necessary legal procedures through the supply investigations and other monitoring bodies, and to intensify and announce penalties to be a deterrent to violators, and to confront violations in a manner radical.

He expected, not to achieve a big jump in the movement of buying and selling, but that there will be a recovery within the markets to some extent, as the budget of families is loaded with many burdens, pointing out that this recovery will reduce the size of the losses of producers and traders.


Amr Hassan, former head of the clothing division of the Cairo Chamber of Commerce, said, “The shops accept to participate in the sale to activate the sales movement, explaining that discounts this season may reach 50% on ready-made, locally made as well as imported clothes.”

Hassan revealed in press statements that the markets suffered in the last period from a state of stagnation in the buying and selling operations and the decline in the buying movement, expecting that the recovery and revitalization will begin again within the markets and the increase in the buying and selling movement coinciding with the beginning of the sales season.

He pointed out that at the present time, shops participating in the discounts cannot make fake discounts and present them to citizens, because the consumer is now more aware and aware of this matter, as well as the application of financial fines to stores that offer fake discounts.


Dr. Souad El-Deeb, President of the Specific Federation of Consumer Protection Associations, said that “there are two seasons of discounts annually, namely the summer sale in August of each year, and the winter sale in February, explaining that the discounts are aimed at reducing the stagnation in the buying and selling movement, which came due to the circumstances. The difficult economic situation that citizens are going through at the present time as a result of the Corona virus pandemic and the repercussions of the Russian-Ukrainian war.

Souad El-Deeb confirmed in press statements that citizens are only accepting to buy the goods and products they want only, explaining that although the cuts lead to an increase in sales, they are not the actual feature that Egyptians and shop owners are accustomed to, as priorities and the consumer pattern have changed due to economic crises. .

She explained that the consumer has become determining his purchasing needs based on the available prices, and his necessary need for goods, so that they do not constitute a great pressure on his budget, stressing the need for shop owners to know that during the season of auctions, they do not achieve material gains only, but also gain consumer confidence in this store. And its offered products, it is necessary to achieve credibility in the offer and the percentage of reduction on it, as well as the quality of the product itself and not to offer defective products at reduced prices.

Souad El-Deeb demanded to change the culture of shop owners and the consumer by not buying the consumer only what he needs, and the sale is a good opportunity for him to buy it at a suitable price for him, and the consumer must go to the markets before the beginning of the marketing season to check the prices of the goods he wants to buy, and then go down again. With the beginning of the season to get the real discount offered on this commodity.

She stressed the need for there to be some kind of credibility within the shops participating in the sale in order to gain consumer confidence, and to achieve a little profit through selling in large percentages, as this is much better than selling at low rates with a large profit.

Source: بوابة الحرية والعدالة by

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