Don’t just call it toaster. Because the small appliance for toasting slices has become a real piece of furniture, to be proudly displayed in the kitchen.
Between designer toaster the most sought after are the author models signed by the most famous architects, such as Pleated, designed by Michele De Lucchi for Alessi, which takes its name from its delicate pleated dress, or as Sowden Toaster by Hay (in the opening photo), designed by George Sowden, one of the founders of the Memphis group in the 1980s.
The genesis of Toast, the toaster designed by Gae Aulenti and still produced today by Trabo: “Toast was born in 1997 from the pencil of Gae Aulenti and from the stories of my father Giannino Castiglioni”, he says Emanuele Castiglioni, Sales Manager of Trabo, a company founded in 1989 by Giannino Castiglioni, together with his wife Carla Borlè Castiglioni and Maurizio Borletti.
«The meeting with the designer stems from the direct relationship of our company with the designer, as they are famous Castiglioni brothers, my grandfather’s brothers. If I remember correctly, we asked my uncle Piero, son of Livio Castiglioni, also a lighting designer, if he wanted to design something, but being closely linked to the world of lighting he suggested we ask Gae Aulenti ».
The result is a toaster that has become a cult object for design enthusiasts: «Gae Aulenti made a first instant sketch, he wanted to make the product in the most placeable and manageable form in kitchens that were already beginning to become small in those years, at least in large cities. Thus he gave life to what is still today narrowest toaster on the market, only 8 centimeters wide, despite the technical difficulties involved in complying with safety standards ».
To functionality and numerous performances (toast, defrost, reheat bagels, plate sandwiches, cook waffles), the new generation toasters combine the aesthetic research, with looks that look to the past, with rounded lines, pastel colours, finishes glossy, chrome details, such as the toaster Vintage icon by De ‘Longhi, which, with a little imagination, could recall the legendary Volkswagen Bulli, complete with a brioche warming grill like the roof rack on the hippy car roof. The Artisan 5KMT4205 4-slice toaster is ingenious KitchenAid, equipped with a sensor that automatically reduces toasting if you forget to remove the slice. When design saves the day.
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Source: Living by living.corriere.it.
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