Desert Tourism Fair: To turn the Negev region in the country into a sought-after tourist destination

For the first time, the tourist authorities in the Negev will present the Negev brand “Desert Tourism in the Arava” in a tourist booth and a professional tourism conference will be held as part of the agricultural exhibition

A bunch of dates in the Arava. Photo by Alex Liebek

The first tourism fair, which connects the neighboring regional councils, which share with the Middle Arava the “southern product” for desert tourism in the Negev, will be held as part of the largest agricultural exhibition in Israel, February 23-24, 2022 at the Yair Research Station in Hatzeva. The tourism fair pavilion tells the story of desert tourism and will feature regional councils: Middle Arava, Ayelot, Timna, Tamar Regional Council, Mitzpe Ramon, Yeruham and Ramat Negev.

The purpose of the fair is to expose to the general public the variety of attractions in desert tourism and to promote joint projects in the field of tourism. The fair will be held in an interactive display format of tourist sites at stalls that will be located in a common complex. Alongside the stands, a complex is offered for professional meetings, among visitors and exhibitors, guests, guides, marketers, travel agents, representatives of workers’ committees and more.

As part of the tourism fair, a professional tourism conference will be held on Thursday, February 24, 2002, from 12:00 to 10:00. Avital Kotzer, A brand manager at the Ministry of Tourism, the Negev Vision 2030 and the Southern Product Program, designed by industry experts. Michal Weimer Lurie, A sustainable tourism expert at the “Ecuation” organization, will talk about ecological tourism and the culinary man David Kishka, Will talk about a cultural and culinary tourism experience. Yael Kolander Introduce the characteristics of social tourism.

According to data from the Ministry of Tourism, the annual income from tourism in Israel is NIS 44 billion, of which NIS 23 billion is from inbound tourism. The strategic plan for the formation of the brand, the “southern product” for tourism in the Negev, was approved in November 2021, and its goal is to make the Negev region in Israel a sought-after tourist destination for domestic tourism, with an emphasis on international tourism.

Tourism following the Corona crisis is characterized by the desire of tourists to vacation and tourist in open areas and in the Negev region there are many options for this. Successful development of tourism in the Negev can lead to an increase in the number of residents, the establishment of more businesses, an increase in the number of jobs and economic growth that will help keep the population in the area.

White nights in the Middle Arava. Photo age before use

The Middle Arava Regional Council offers 350 guest rooms, which include about 1,300 beds, including: B & Bs and accommodation complexes. In addition, in the Middle Arava there are 12 khans with about 1,600 beds, including areas for placing caravans and about 15 camping complexes. Occupancy rates in the Middle Arava average about 95% on weekends and about 60% in the middle of the week, with the peak tourist season being between September and May. In addition, in recent years there has been a 50% increase in occupancy in the Middle Arava during the summer season. With the outbreak of the corona and the first closure there was a 30% drop in occupancy in the Middle Arava, after which occupancy gradually increased, thanks to the nature of accommodation in the Middle Arava which includes open beginnings, clean air, and a variety of nature walks, now occupying average and even more.

Meirav AmitThe director of the tourism department says: “The Middle Arava Regional Council is constantly working to promote and develop desert tourism, which also includes programs to promote sports tourism, agricultural tourism and culinary tourism, as part of which in March 2022 there will be ‘from greenhouse to plate’ events. Culinary, along with beautiful hiking trails in the desert, rare natural resources and Genesis landscapes. “

The largest agricultural exhibition in Israel, will be held at the Middle Arava and North Tamar R&D, in Hatzeva, February 24-23, 2022, will cover 20 dunams of greenhouses and exhibition pavilions of companies from Israel and around the world. In addition, there will be a Arava Conference for Agriculture, Education Tourism and Society. Also in the exhibition: farmers ‘market and art, food complexes and a visit to the visitor center Vidor Center – “Window for Agriculture”, a tour of exhibition greenhouses, artists’ performances and more.

Admission to the exhibition is free!

For details: click here

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