Carat retains first place in the agency category and is a leader in both the qualitative and quantitative parts.
Dentsu, a leading group in the communication industry in Spain, strengthens its first position in the market and increases its difference with the rest of the groups, as indicated in the latest quantitative annual report RECMA 2020 (Overall Activity volume 2020), with an occupation of 29.8% of market share. This percentage is almost double that obtained by the rest of the groups, the greatest advantage recorded in recent years. In this way, the dentsu group maintains the leadership in this quantitative ranking for the 4th consecutive year.
By agencies, the report highlights the leadership in the classification of Carat, with a 12.1% market share, while Ymedia Wink occupies the second position with 11%. Carat thus retains the first place and is a leader in both the qualitative and quantitative part.
André Andrade, CEO Dentsu Iberia & SSA highlights that “Staying in the lead in a year like this shows that consistency, attitude and talent must continue to be the key to our business. This situation has challenged organizations and the whole world and, for our part, we have taken advantage of the year to accelerate our offer of services focused on digitization, since it has accelerated at a devastating pace and this commitment has paid off with the trust of customers. At dentsu, the three strategic pillars of content, data and technology are more relevant than ever, so we will continue to invest in talent to continue leading the market and adding value to our clients ”.
In order to Jaime López-Francos, President of Dentsu Media “We continue to consolidate our leadership and reaffirm our capabilities for another year. This can only be achieved by having a strong and versatile structure, a committed team and offering a unique value proposition. Having a market share close to 30% in a market as competitive as the Spanish one reflects, without any doubt, the confidence that the big brands have in our work. It is an extra motivation to continue striving to continue at the top for many more years ”.
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Source: Marketing Directo by www.marketingdirecto.com.
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