Denmark’s first step in the Norwegian recycling group’s foreign adventure

The Norwegian recycling group Norsk Ombruk has had a business in Denmark since 2017.

Under the name Recirk, the Norwegian owners will expand the business from Denmark and to other European markets.

The goal is to become an international company with sustainability, reuse and recycling as a foundation.

The market for recycled white goods is growing rapidly in these years. Not only in Denmark, but the Norwegians have to a large extent also embraced the idea of ​​repairing and reselling used white goods of high quality. Director and founder of Recirk, Tommy Paulsen, sees opportunities for an international business adventure that is both sustainable and commercially attractive.

“The Danish environmental awareness is even greater than that of Norwegian consumers, so the Danish market is attractive for a company like ours,” says Tommy Paulsen, who runs his recycling business with his son.

A business idea that saw the light of day for the first time in 2006.

In certain areas, the Danish market is easier to handle than the Norwegian market.

“In Norway, the used white goods sometimes have to be transported over very long distances. It is a logistical and an environmental problem due to the long transport distance. In Denmark there is a maximum of four hours drive from one end of the country to the other, while in Norway there can be days. Logistics is an essential component in the work of making recycling a sustainable business in both an economic and environmental sense, ”says Tommy Paulsen.

Collaboration with Danish actors

Another very important component is the sorting of the used white goods, so that Recirk can ensure that they can be repaired and recycled.

The company has agreements with several large Danish recycling players to take over used white goods. That collaboration seems to be working. Because according to Tommy Paulsen, many of the used machines can be recycled. When it comes to returned goods from the company’s retail partners, the figure can reach as high as 90%.

The director of Recirk sees great potential in collaborating with Elretur to purchase used white goods from the two special Preparation for Recycling (FtG) facilities, which Elretur is establishing together with its partners in Eastern and Western Denmark.

“The collaboration with Elretur is of great importance to Recirk and enables us to develop the Danish market, reach larger parts of the market and get enough good used products to maintain sustainable production. The collaboration with Elretur also gives us great credibility in relation to the Danish players. And then we work with the same goal of environmental responsibility, ”says Tommy Paulsen.

Recirk’s current core area on the Danish market is Zealand, but the company will cover the entire country during 2022/23. Recirk also plans to offer new services within logistics and transport. The company will announce this at a later date.

Another area that is significant in the recycling industry is the traceability of the products used. The authorities require that the players can follow the used products

Recirk ApS (greentrace) has a registration system that registers everything the company does with the products from (recycled) cradle to grave, including a new serial number to ensure sustainability and to be able to document to the authorities that everything is going properly and legally.

Solves the lime problem

The company has a special competitive advantage in the Danish market over other recycling players. They have developed a special method to solve the challenges with the hard Danish water, which deposits limescale deposits in the machines and shortens the life of the white goods.

Recirk offers its customers a two-year warranty on the refurbished products. The same as the white goods industry offers customers for new white goods.

It is Tommy Paulsen’s plan to expand the business in Scandinavia and Germany in the coming years, if the curves continue upwards in the Norwegian and Danish recycling adventure.


Source: IT-Kanalen by it-kanalen.dk.

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