The Renault Group has presented its results for 2020, as well as plans for the coming period. The pandemic had a negative impact on the automotive industry, with a decline of 21.3%, while the market fell by an average of 14.2%.
The new CEO of the group, Luka de Meo, presented the results, as well as a series of moves he will take to stabilize the group.
“The goal of the Renault Group is to make a complete turnaround in business. We now focus on profitability rather than sales volumes, with a higher margin per unit of vehicle sold in each of our markets. The first results are already visible in the second half of 2020, especially in Europe, where the Renault brand has progressed in the most profitable sales channels and strengthened its leading position in the electric vehicle segment, “said Luca de Meo, CEO of the Renault Group.
The Renault Group experienced a 21.3% drop in sales to 2,949,849 units sold in a 14.2% drop in the market. The decline in sales was mostly influenced by strict restrictions and a complete cessation of sales activities in key countries in the second quarter, as well as a decline in sales in the fourth quarter, primarily in France. It should be noted that the Group implements a sales policy aimed at increasing profits in relation to increasing sales.
The electric car market is growing rapidly, and the Renault Group has confirmed its leading position in the European electric car market with a total of 115,888 vehicles sold, which is a sales growth of 101.4% compared to 2019. The ZOE is the best-selling vehicle in its class. It was sold in 100,657 copies, an increase of 114%. The largest sales in the class of electric commercial vehicles were achieved by Kangoo ZE Renault Twingo Electric and Dacia Spring will enrich the offer of the Group’s electric vehicles for 2021.
In addition to electric vehicles, Renault has been offering hybrid and rechargeable hybrid versions of its best-selling models (Clio, Captur and Mégane Grandtour) since last summer. The brand has thus strengthened its position in the hybrid and rechargeable hybrid vehicle market with more than 30,000 units sold in Europe, accounting for 25% of total orders in the hybrid market.
The E-TECH family will be joined in the first half of 2021 by the Renault Mégane Conquest E-TECH Hybrid, the Captur E-TECH Hybrid and the Mégane E-TECH Plug-in Hybrid.
The Group sold a total of 1,443,917 vehicles, down 25.8% from a 23.6% drop in the market.
Renault slightly increased its market share to 7.7% with a growth of 0.1 percentage points, primarily thanks to the renewal of the B-segment model (Clio, Captur and ZOE) and the successful presentation of the E-TECH offer. The Clio is the best-selling vehicle in its class in Europe with a total of 227,079 units sold. Thanks to this, Renault has increased its market share for private customers by almost one percentage point.
Dacia recorded a 31.7% drop in sales to 385,674 vehicles sold. For the fourth year in a row, the Sandero is the best-selling vehicle on the market for private buyers. Dacia has renewed its classics, the Sandero and Sandero Stepway, and introduced them in late 2020.
Dacia’s new petrol and gas engines are available for most models in the ECO-G range, which account for more than 25% of the brand’s total vehicles sold in Europe.
Sales outside Europe
The group recorded a decline of 16.5% in the non-European market, mostly due to a 45% drop in sales in Brazil as a result of turning to the most profitable sales channels.
In Russia, the Group’s second largest market in terms of number of vehicles sold, the Renault Group holds the leading position with a market share of 30.1%, an increase of 1.2 percentage points. Sales fell 5.5% in a market that fell 9.2%.
LADA continues to occupy a leading position on the Russian market with a market share of 21.5%. LADA Granta and LADA Vesta are still the two best-selling vehicles in Russia.
Renault ‘s market share fell 0.2 percentage points to 8% in anticipation of the arrival of the new Duster in the first half of 2021.
Sales in India fell by 9.4% in a market with a decline of 18.8%. Renault thus achieved a market share of 2.8% (+0.3 percentage points) thanks to the success of the Triber model. In the first half of 2021, the offer of Renault models (Kwid, Duster, Triber) will be expanded with a completely new Kiger SUV.
The group remains the leader in Turkey, whose market is recovering strongly.
Renault Samsung Motors achieved sales growth in South Korea of 14.2% in the market, which grew by 5.5%, thanks to the success of the new XMR model, which was introduced in March 2020.
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