Danish tech startup knights on insourcing wave

Several companies have seen the benefits of cutting the middle ground and keeping tasks in-house.

Danish tech startup knights on insourcing wave
CEO Alexander Augustesen says that several companies have seen the benefits of cutting the middle ground and keeping tasks in-house

This can be felt in Danish Zuuvi, which in the corona year has grown as much as 300 percent with their marketing tools.

“There is definitely a trend,” says the CEO

Freelance, outsourcing and agency offers are not something that worries Alexander Augustesen, who is CEO and CO-owner of the Danish tech success, Zuuvi. For during the corona year, they have experienced a steadily increasing interest in their product, which pulls the companies’ marketing tasks in-house again:

“It simply came to our notice then. Companies need to be dynamic and able to act quickly on day-to-day tasks, which is typically not possible once you have outsourced your tasks. Here at corona, we have experienced that our customers have to a greater extent had a desire to keep the tasks internal, so that they can act without meeting with others and generally have control of the tasks themselves, ”explains Alexander Augustesen, who can look back on a year that has exceeded all expectations with a growth of 300 percent and big, new names for the portfolio such as ebay, TV 2, Ekstra Bladet, Sportmaster, Volvo, Simple Feast and 3F.

The marketing jobs return home to the companies

One of the companies that has chosen to focus on keeping the tasks internal is the Danish e-commerce Sinful.dk. For them, it has been a considered, strategic decision:

“We have never outsourced, but always built in-house. That is also why today we are 23 employees associated with marketing. We work with agencies and have different ones for both Ads, SEO and CRM, but we only use them as sparring and for upskilling our own employees. I see it as a long-term solution, ”says Thomas Bundgaard Jensen, CMO at Sinful.dk, and continues:

“It just takes a long time to onboard an agency, and if there is a replacement there, then you have to start all over again. There are so many things that make it easier for some people to sit with us instead – and as I see it, it is much cheaper to do it yourself. ”

The online bed shop Bedre Nætter has also seen the benefits of cutting the ties to the expensive agencies, says their Head of e-commerce, Marcus Forsberg:
“We found that when we came out to the agencies with some content wishes, there was just a long delivery time. Now, on the contrary, it is no longer far from thought to action. ”

Marcus Forsberg also says that they have used Zuuvi for a year and a half, and that for them it is not so much about financial savings as you might think, but more about convenience and the creative opportunities:
“We always want to take the lead and try something new, but with the agencies there is always a start and an end to tasks. When we do it ourselves, it’s more about the creative process, and then the start and end do not matter. That way we are much more agile. ”

At Zuuvi, they are thrilled that most companies and marketing teams have quickly caught sight of the tool that enables marketing teams to produce ads for display and social media in minutes. Now the business must be scaled, and then it is important for Alexander Augustesen that they continue to be leaders in user-friendliness:
“The goal is still that it is as easy as making a powerpoint slide,” he emphasizes.


Source: IT-Kanalen by it-kanalen.dk.

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