Dacia will turn to full electrification only when it absolutely needs to

How about for a British magazine Auto Express said Dacia’s head of sales and marketing Xavier Martinet, this brand will turn to full electrification only when it absolutely needs to, keeping the prices of its cars at an affordable level for its customers.

Dacia has also extended this promise to hybrid and plug-in hybrid drives.

“The question is not technical, we can put that technology in our cars, we have it there [hibridnu] technology in Clio and Captur, we can put them in Jogger or Sandero tomorrow. ”

Both cars share the same CMF-B platform that embraces hybrid technology, but Martinet believes this is not the right solution for Dacia customers now, or in the short to medium term, because of the cost.

“The issue is economical,” he said. “Are customers willing to pay 3,000 to 4,000 euros more for a hybrid when they could actually buy a petrol or LPG version that costs only a few hundred euros more and satisfies in terms of CO2 emissions?”

“I don’t think our customers are really looking for a particular technology. They want a car that meets their needs and allows them to go at will at the right price. “The approach that Dacia has is quite interesting, and with the regulations coming – Euro 7 and ADAS – vehicle costs will rise, but people’s salaries will not grow at the same rate.”

Dacia Spring

Martinet believes that Dacia customers will not enjoy such technology and hopes that the majority of customers will turn to that brand thanks to the value for money that Dacia will offer.

The head of sales and marketing added that Dacia “will be electrified when we have to and electric when needed. Why should we go for a technical solution that customers may not be willing to buy? The additional costs are much higher. “We will have it in cars when customers have to enter the city center and do not have to pay a fine, but it is really a matter of economy.”

Ivan Mitic – Autoblog.rs

Source: AutoBlog by autoblog.rs.

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