Dacia pokes fun at BMW and supplies hot water bottle

At the beginning of 2022, Dacia opened an anti-car wash in the United Kingdom: the Mud Wash. In the Mud Wash you could let your Duster unabashedly blubber with mud. With this, the British Dacia importer made a playful attempt to encourage owners of a four-wheel drive Dacia to also explore the United Kingdom off the beaten track. In 2023, Dacia UK will again be heard in its own way. Dacia UK is giving away hot water bottles in the UK to car owners who agree with Dacia that subscribing to use in-car features should be avoided. Dacia thus clearly speaks out against brands such as BMW, which in some markets offer the possibility to use, for example, your seat heating in a subscription. “Dacia eschews the trend in the car industry to access features built into the car through subscriptions,” writes Dacia UK. “Whether consumers consider heated seats essential or not, we strive for a hassle-free experience and that means we only ask consumers to press a button to use it.” Clear language. Between 1 and 2 February, people can pick up a Heated Seat Savior for free. The Heated Seat Savior is nothing more than a hot water bottle. Anyone who has obtained a jug can safely fill it with the instructions supplied by Dacia and place it on the car seat before getting behind the wheel. So you still have preheated seats, says Dacia.


Source: AutoWeek by www.autoweek.nl.

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