Dacia presented its plans for the next five years during the Renaulution event. On this occasion, the Romanian manufacturer presented the Dacia Bigster concept, which foreshadows the first C-segment SUV of the Romanian brand. In addition, Dacia changes the logo, the design language and the entire strategy of the brand.
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Dacia signals the entry into the C segment, with the presentation of the Bigster concept. The concept introduces a new design language, but also a new logo. Bigster aims to bring fresh air in the C segment, although it will use the CMF-B platform, like the other recently launched models – Sandero and Logan.
Dacia Bigster foreshadows the future seven-seater SUV of the Romanian brand, which was expected even before the launch of the current generation of Duster. With an exterior length of 4.60 meters, Bigster will keep the Dacia philosophy, offering customers a robust, spacious SUV and perfectly adapted for outdoor getaways. The use of the CMF-B platform will allow Dacia to offer a compact model at the competitive price of a small class.
“The Dacia Bigster concept expresses the future evolution of the brand. It is a vehicle that offers what is essential, evoking the spirit of adventure and bringing an extra “cool” touch. Bigster is proof that an affordable vehicle can be attractive. We at Dacia believe this and the proof is the concept presented today “, said Alejandro Mesonero-Romanos, the design director of Dacia.
Dacia Bigster is the most daring project of the Romanian brand
The proportions of the Dacia Bigster concept are intended to be both contemporary and timeless. The lines are simple, devoid of unnecessary aesthetic fireworks, inspiring robustness. The bright Y-shaped signature is now wider, emphasizing the rugged look of SUV models. The interior is, in turn, very welcoming. Dacia says it will be among the most spacious in the segment.
The Bigster concept does not incorporate design fireworks, such as chrome elements or aluminum-looking ornaments. We are dealing with an authentic SUV, the option assumed in this case being the use of recycled plastic parts for all side protections.
The future Dacia SUV is considering the use of hybrid and plug-in hybrid propulsion systems from the design phase. Dacia can no longer afford to ignore trends in the automotive industry or increasingly stringent environmental regulations.
How Dacia’s business strategy will change in the coming years
Even if it addresses new market segments, but also new geographical areas, the basic philosophy of the Dacia brand will not change fundamentally. Dacia models will be further developed with a competitive cost strategy. According to the Renaulution plan presented by the Renault Group, Dacia will form, together with Lada, a new business group within the group.
“Dacia will continue to offer customers reliable models at the best price. With the creation of the new Dacia-Lada business unit, we will exploit to the maximum the potential of the CMF-B modular platform, we will become more efficient and we will increase the quality, competitiveness and attractiveness of our products. So we have all the assets to develop towards new horizons. The Bigster concept is an indication of the path we will follow “, said Denis Le Vot, general manager of the Dacia and Lada brands, during the presentation of the Renaulution plan.
The Dacia-Lada division will reap the benefits of belonging to a global car group, especially through access to specific technologies, which will maximize synergies and the use of carry over components. Dacia and Lada’s use of the Alliance’s CMF-B platform, a competitive and highly flexible platform, will reduce the number of platforms from 4 to 1 and the diversity of bodies from 18 to 11.
Some vehicles based on this platform will be able to be equipped with engines running on alternative or hybrid energy sources, in line with evolving regulations and meeting customer expectations.
Dacia will significantly expand the range of models. In addition to Logan and Sandero, launched last year, and the electric model Spring, which will reach customers this year, Dacia plans to launch three more models by 2025. Most likely it is Bigster, the third generation of Duster and a commercial vehicle to replace the current Dokker.
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