Customer Success Marketing as a powerful sales tool – Digital Bash EXTREME

Customer success marketing is one of the most important tasks for companies. It strengthens the bond with your customers and is one of the most powerful instruments in sales. In the Digital Bash EXTREME – Customer Success Marketing you will learn approaches and formats.

Those who offer products and services want to satisfy their own customers with them. Especially with products that are regularly paid for, for example in the form of a subscription, customers have to be repeatedly convinced of the service offered. This is where customer success marketing comes in. Because many decide on the basis of “peers” from the same industry or a similar business whether they want to work with someone. At the Digital Bash EXTREME on the topic, our experts shed light on the topic from different angles and provide helpful tips.

Secure live access and recording now!

Am February 2 from 9 a.m. you can be there live when our speakers first share their knowledge and then answer questions to answer your questions. You can participate from anywhere – whether from the home office, the office or from the balcony. Register now and secure your ticket for the Digital Bash EXTREME Customer Success Marketing as well as the recordings of the lectures.

The program

After a greeting from the CEO of OnlineMarketing.de, Marc Stahlmann, the Erik Siekmann from Digital Forward in the morning. In his lecture he gives an introduction to the topic and explains: What exactly is customer success marketing? What challenges do you face and how can you master them elegantly?

Next share Katharina Potyka from Civey their knowledge with you. For this purpose she has brought exclusive research results on the State of Customer Success Marketing.

How can customers become brand ambassadors or even trail blazers? Samuel Patrons von Fink und Fuchs advises companies in the B2B environment on the planning and implementation of communication campaigns and gives an insight into the Trailblazer program from Salesforce.

After a short break, the lecture of Katharina Stapel from Stapelfux GmbH on the program. Together with the participants, she takes a look at customer success marketing for small and medium-sized companies. Because turning customers into advertising ambassadors makes sense regardless of the size of the company. Katharina summarizes best practices, tips and tricks for getting started and developing further.

In the following panel, several experts come together and discuss whether old-school product and feature communication has come to an end and what will take its place. Are there Carsten Brandt von Visable, Dr. Sepita Ansari Pir Seraei of Business Angel, Frederik Schröder from knowhere GmbH, Marcus Tandler from Ryte and Stephanie Krausse by Adobe Systems GmbH.

Kim Dormann von Redpinata GmbH gives you an overview of the new formats in Customer Success Marketing in the final lecture. This includes, for example, live streaming events, live shopping, relevant or branding content in audio and video.

the Agenda

  • 9:00 am – 9:10 am: greeting
    Marc Stahlmann | CEO & Co-Founder | OnlineMarketing.de GmbH
  • 9:10 am – 9:40 am: Customer Success Marketing: Introduction, Importance, Challenges
    Erik Siekmann | CEO | Digital Forward
  • 9:40 am – 10:00 am: State of Customer Success Marketing (Exclusive Research)
    Katharine Potyka | Senior Partnership Managerin | Civey
  • 10:00 – 10:30 Uhr: How do customers become multipliers? Insight into the Salesforce Trailblazer program
    Samuel Patrons | Account Manager & PR Consultant | Finch and fox
  • 10:30 am – 10:50 am: Pause
  • 10:50 am – 11:20 am: Customer success marketing for small and medium-sized companies: best practices, tips and tricks for getting started and developing
    Katharina Stapel | Specialist in behavioral economics, sales processes and conversion rate | Stapelfux GmbH
  • 11:20 am – 12:05 pm: Discussion: End of old-school product and feature communication? Has the voice of the customer finally taken over “power”?
    Carsten Brandt | Head of Brand & Communications | Visable; Dr. Sepita Ansari Pir Seraei | Business Angel; Frederik Schröder | Geschäftsführer | knowhere GmbH; Marcus Tandler | Co-Founder and Managing Director | Ryte; Stephanie Krausse | Senior Customer Reference Manager EMEA | Adobe Systems GmbH
  • 12:05 pm – 12:25 pm: More than PowerPoint, blog posts & Co .: Use of new formats in customer success marketing
    Kim Dormann | Co-Founder & CEO | Redpinata GmbH
  • 12:25Uhr: Key takeaways and graduation
    Marc Stahlmann | CEO & Co-Founder | OnlineMarketing.de GmbH

Secure live access and recording now!

The number of participants is limited to 2,500. Secure your access now to take with you the multifaceted insights on the subject of customer success marketing. Be there and get your ticket now for the knowledge advantage in the digital industry with Digital Bash EXTREME – Customer Success Marketing from OnlineMarketing.de.


Source: OnlineMarketing.de by onlinemarketing.de.

*The article has been translated based on the content of OnlineMarketing.de by onlinemarketing.de. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!