Customer needs 2022: Digital Bash – B2C

B2C marketing is developing steadily and quickly. In hardly any other area do companies that act inflexibly and without the necessary know-how lose their relevance so quickly. With the Digital Bash – B2C on May 10th you will get the most important insights for your knowledge advantage.

The behavior and needs of customers have changed in recent years, also due to the increasing digitization of trade – and radically so. Startups are springing up, some companies have already transformed, but not all online players have the full overview. You can get it on 10. Mai ab 9:00 Fortunately for us, when the experts at the Digital Bash – B2C talk about the status quo, opportunities and tips for successful B2C measures.

Get live access and recording now!

And best of all: You can participate from wherever you want. Whether in the office, comfortably in the home office or from the couch – with a laptop, tablet or smartphone you are there.

Our speakers

After the opening of the Digital Bash – B2C by our moderator Marc Stahlmann from Timo Kohlberg from Adobe Insight into the future of customer journeys. Learn how your business, big or small, can use real-time data to meet (or even exceed) current market demands and customer needs. Segment-based targeting approaches and personalization are the keywords here.

Explained in the slot below Christopher Dübe from ERASON, why sociodemographic target group personas are obsolete and which tools can be used to reduce their need for transdisciplinary knowledge transfer between marketing organizations. He also explains how algorithmic market research, which can also be cheap, fast and qualitatively valid at the same time, can be used to present marketing insights in B2C and translate them into audiences that can be activated in different channels.

You can find out how to use native advertising to catapult your brand onto the top publisher list in Germany Katharina Hafner by Outbrain. According to her, native advertising is easy to implement and efficient in that it can drive you to high-quality publisher sites. It explains what you need to know to start the campaign and provides best cases from successful advertisers. You will also receive tips and best practices.

Then delivers to you Teacher. Dr. Martina Peuser, professor of business administration, focus on marketing and agile organization, in-depth knowledge of market success through agility. You will find out why omni-channel solutions and innovative shop and service concepts are now the foundation for successful customer relationships and are no longer just the icing on the cake. According to Peuser, retail companies must be flexible and agile enough to remain marketable, especially in view of the increased needs of Gen Z. She gives you the starting points at all company levels directly – so that you can implement them immediately.

Finally presented Ferdinand Hartmann from Webedia, how TikTok has revolutionized social media and to what extent companies can use the very successful platform for a reach push. He explains the TikTok phenomenon from a media science point of view, presents the differences to other platforms and shares extensive empirical results from the perspective of different brands.


  • 9:00 a.m. – 9:10 a.m.: Opening: Digital Bash – B2C
    Marc Stahlmann | CEO & Co-Founder | & Moderator | Digital Bash
  • 9:10 am – 9:40 am: The future of customer journeys: real-time personalization in omnichannel marketing
    Timo Kohlberg | Head of Product Marketing EMEA – Journeys | Adobe
  • 9:45 – 10:15: The end of (sociodemographic) personas
    Christopher Duebe | Managing Partner | ERASON
  • 10:20 a.m. – 10:50 a.m.: How to get your brand onto Germany’s top publishers with native advertising
    Katharina Hafner | Senior Sales Manager | Outbrain
  • 10:55 a.m. – 11:25 a.m.: More market success through agility: achieve goals, keep customers and win more customers
    Prof. Dr. Martina Peuser | Professor of business administration, focus on marketing and agile organization
  • 11:30 a.m. – 12:00 p.m.: How TikTok is revolutionizing social media and how companies can use it for themselves.
    Ferdinand Hartmann | Team Lead Videoteam | Webedia
  • 11:50 am: Key takeaways and conclusion
    Marc Stahlmann | CEO & Co-Founder | & Moderator | Digital Bash

Get live access and recording now!

The number of participants is limited to 2,500. Secure your access now to take the multi-faceted insights into B2C marketing with you. Live participation and access to the recording of the event are completely free of charge for you. Be there and get your ticket now for the knowledge advantage in the digital industry with the Digital Bash – B2C am 10. May 2022 von

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