Topauto opened a car showroom with a new concept in Tallinn.Photo: Topauto
CUPRA Garage opened its doors on Sõprus Boulevard in Tallinn, the like of which is not the same in the whole of Estonia or in the surrounding area. It is a new concept in introducing CUPRA as a car brand to its customers.
As a separate car brand, CUPRA, which grew out of Seat, has done something that no other similar “satellite brand” has been able to do, to overtake the main brand in the sales charts. Almost three times in Estonia, because in the first seven months, 145 CUPRATS and only 57 Seats have been bought in Estonia.
What does this phenomenon consist of, what does the newly opened CUPRA Garage represent, where exactly is it located, and what is going on in the Estonian car industry in general, CUPRA garage manager Silver Pikkur and Topauto sales manager Janek Eskor talk about in the content marketing program of Äripää radio. The presenter is Tõnu Tramm.
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