Cupra, a video message of optimism for 2021

We know that 2020 is a year to forget. The Coronavirus has done nothing but block virtually everything in every sector, including the automotive and sports sectors.

Cupra, therefore, decided to combine these two sectors in a message of optimism, through an auspicious spot towards 2021. And the protagonist of this spot (which you can find below) is Ansu Fati, a young promise of the well-known Spanish football team FC Barcelona.

Optimism for the new year

The video focuses on the fact that, like many others, for Ansu Fati 2020 should have been “the best year of his life”: he would have realized his dream of playing for Barcelona, ​​he would have made his debut with the national team. , as well as being the youngest player to have scored in the Champions League.

Instead, 2020 has become the “worst year of life” for many people, so by 2021 the player hopes to see “parks and restaurants full of life again, along with stadiums, cinemas and theaters”.

The point therefore is a campaign that encourages us to do more: not only return to normal as soon as possible, but – says the attacker – everyone becoming “the impulse the world needs, to take a step forward”.

And also for Cupra, in the automotive sector, it is a year of great expectations: in fact, 2021 brings with it the launch of the two plug-in hybrid versions of the Formentor (here you can find our test), with powers between 204 HP and 245 HP , together with the presentation of the brand’s first 100% electric, the Cupra el-Born.

Source: Italia – News by

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