We are almost halfway through 2021. Are you already halfway to your targets? If not, these 5 tips will help you get them to 100% before December 31st. For convenience, all tips start with an S. So let’s get started. With success, spirit, stop, state and selection.
1. Success, a (re)definition
Let’s take a closer look at those targets. Because growth is subject to inflation. From purely financial growth that does not triple win As a result, most employees no longer get out of bed. Triple win is the growth that makes both you and your customers happy, but also the third party. The consumer who serves your customer, the environment that is less taxed, the bees that flourish, or whatever you touch with your business.
So evaluate: how have you set your targets? And what about that really motivates you?
Over the next 6 months, I advise you to sharpen your targets with a redefinition of success. Because what is growth really? Growth, when put in the right terms, namely progress, is what makes us humans the happiest. Not achieving a goal, but progress towards realizing a mission, is what motivates us the most. And if you don’t have control over your targets yourself, make sure you develop them into a form that appeals to you.
Therefore, look at where you are now, and at what you need in terms of growth to achieve your target. Formulate your target as progress. It could look like this: if my target is to have twice as many new customers (so that I can increase my positive impact – triple win), my learning goal may be to experiment with new forms of marketing. Make sure you can achieve this realistically. You need time and (learning) money.
2. Spirit: the forgotten element
Most growth plans are built around a mission, goals, and action plans to achieve those goals. But don’t skip the element of spirit, which is about the human aspect in your business. How do you make that very tangible and down-to-earth? It’s about yourself, the customer perspective, and the brand meaning. You will have to keep feeding your own spirit, more about that in the last 3 points.
You actually want to adjust the customer perspective every year. It helps you stay on track. Because it is tempting to work from the customers you already have, or from yourself as the biggest inspiration. But you are far from the target audience. How do you ensure an update? The qualitative interview is a very good tool. Make a script with questions about the problems and motivations of your (ideal / future) customer, how possible competitors are doing in their eyes and where their market and business is moving. Make sure you can move with their changing dynamics so you stay relevant.
Then your brand, perhaps the most important means to realize growth. If you want to build a strong brand, you create meaning on 3 layers.
- Firstly, the functional layer, with product or service benefits: your (out)performance vs. your competitor.
- Second, the emotional layer. How do you make your customer feel? From which brand personality and values do you communicate? Do you do this consistently, both internally and externally?
- Third, the spiritual or meaning-giving (social) plane. Who will be happy with your brand growth and why? Go work on something important. With brand growth that yields more than money.
3. Quitting is key
What you will do is made possible in the time when you have stopped doing what you will no longer do. But quitting activities can seem unattractive because you don’t have a clear picture of what you will do. We often don’t stop with the old until the new is up and running. But that keeps you busy with what you already did. And unfortunately you will not achieve your targets. So it works the other way around.
Do you now have the right, motivating targets? Do you know who you are going to do that for and how this contributes to something bigger? Top. Now you are going to write down everything you do that takes up time. You may even dare to include customers who cost more than they earn. And cross out what isn’t going to contribute to your new definition of success. Quitting can also mean outsourcing, so stop doing it yourself. That sometimes seems like a nice way to tackle the problem, but make sure it’s not secretly keeping things up in the air that didn’t help you anyway.
Stop procrastinating is a very big intervention. Almost everyone has to deal with it. Deep down we know that this is based on fear of failure and perfectionism. We don’t do the big, important, impactful things first because we’re afraid we can’t do it. That’s why we don’t stop doing all those little, urgent things. An alibi not to accept the change. So face your fear. And stop procrastinating.
4. State of success and flow
Everyone knows that it works better in flow and that you have a greater chance of success if you are in that right state. But few people realize how exactly they get into that flow or state. State seems to be something we “just” sit or end up in, while we can exert such a great influence on it. Our physiological world (our body) and our emotional world (often fed by our thoughts) are directly connected.
To get into the state of success you can do different things with your body. The unlock is often your attitude. Go dance and you’ll come loose. Have a laugh and you will be happy. Lower your breath to your abdomen and you will feel that you can handle more. Also, don’t forget the basics of a state of optimal well-being: sleeping, eating, exercising – in that order. Do you have that in order and is there still a lack of flow? Then try the following exercise.
Take an archetypal pose for one minute at a time and feel what is happening to you. For example, stand up like a warrior, and your body takes over from you so that your mind starts thinking like a warrior. What does he tell you? Stand as a sovereign leader, and let him tell you what you need to know. Stand in a serviceable position, et cetera. Give it a try and write down what you learned.
To realize your successes, you stand in the position in which you feel the best, most beautiful, most helpful, or most powerful.
5. Selecting the right help
Who is in your selection? Both your team and your outside help will keep you on track. You know where you want to go. Now you have to be honest about where you are right now. Because then you can see the gorge well. And when that gap is clear, you can start to bridge it – by building the right knowledge and skills. Sounds logical, but it is a step that is often forgotten. Just knowing what to do is not enough. What do you need? Help!
How do you ensure the right selection criteria? First, look at your weakness. Is it operation, sales or marketing? Spend some time with your problem, don’t be too short. Then choose a credible partner who can help you. Does this partner have a proven track record in what you want to achieve and learn? Can you also share the knowledge of the partner internally during the day so that you become smarter as a person and/or company?
Achieving your targets with new knowledge and skills
Finally, ensure lasting motivation. Feed yourself, your team and company with this new knowledge and expertise. Create rituals together that ensure that you stick to your intentions. daily huddles, new tooling, starting every day with a yell, which also helps to achieve your targets! Culture eats strategy for breakfast, would Peter Drucker say. Good luck!
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