We have become accustomed to defining our humanity by the power to create. Our imagination is the ultimate spring that distinguishes us as a species.
The ability to create new worlds through writing or image, the openness to dream with open eyes, to transpose ourselves into the universe of others, to understand ourselves through what we create.
This is our favorite belief: creativity is an exclusively human trait.
The explosion of new technologies in recent years and their infiltration into all fields have opened up new areas of experimentation for the creative industries.
How can we master this volatile relationship between technology and creation? What are the dangers? What are the benefits?
We wanted to mark this new world of creativity at the borders of which we are currently in a special IQads campaign, a campaign that celebrates the creative spirit of Romania, in the age of technology.
Serban is right
Creativity will always be people’s
O zice Yuki, The Real One.
ACFC is not a company, but an IQads campaign. A robot game.
What campaigns will the AI do about us? 🙂
Don’t shoot at the messenger of the future
It was once a special company. It was called AFCF. namely Artificial Creativity. Future Company. It was an artificial creativity agency that came to Romania to propose the development of communication campaigns, film scripts, music albums and design projects for any companies in these fields made by AI.
Led by the Japanese Yuki Saaki, the company promised efficient and fast solutions for creative fields of any kind. On that occasion, the company also launched an appeal to Romanian creators to join the new dimension of creativity, in which AI has the main role. Yuki Saaki explained in an interview with IQads that this is the future, and creativity is not, after all, an exclusively human trait.
The ACFC agency, which promised the future of creativity with AI, moved the industry
And by “moving” we mean that: it entertained, incited, maybe scared a little, gave reasons for irony, irritated, intrigued and aroused curiosity.
Yes, AI is here and it is becoming more and more a part of our lives: from the automation and sorting of repetitive processes, to the first compositions in music, film, poetry. Since 2017, I have been writing on IQads that AI is taking its first steps in creativity, developing ads, writing articles, infiltrating areas where I thought people had the last word.
Let’s explain right away, Cosmina
We wanted to give a creative theme to the creative industry. Let’s play with the imagination a little.
How human is creativity? How much can technology help? What are the boundaries of this symbiosis? Can AI learn to create instead of people?
Let’s take it in stages
I posted a short presentation of Artificial Creativity. Future Company.
And 3 job postings. Some administrative.
Reactions on social media appear from the first hours
Bogdan observes that:
and Stefania is a little intrigued.
Then the launch of Artificial Creativity. Future Company.
Other “creative AI trainers” jobs appear. And dozens of resumes received.
So far, a normal flow of promotion on IQads, as for every agency we work with through our services (presentation, jobs, press releases, etc.).
Our campaign was also helped by our friends from: Antenna Group (KISS FM, Magic FM, Rock FM, UnSiteDeMuzica.ro, VICE Romania), InternetCorp (Wall-Street.ro, 9AM.ro, Kudika.ro, Garbo.ro), Radio Guerilla and Days and Nights.
We relied on a few close friends and the campaign we asked to share a few videos with Yuki Saaki.
Friends, good and jumping, but Facebook is at odds with the posts they share on their reach.
So the share of our campaign killed his reach: Alexandru Pomana, Maco hipAndrei Hațegan (The Amsterdams), claudia tocila, Codrut Baciu, Dan Amariei, Dan Fintescu, Dragos Gurarosie, Dragos Stanca, Gabi Bartic, Ileana Andrei, Iustin Andrei Surpanelu, Mihai Barsan, Oltea Zambori, Raluca Feher, Ruxandra Predescu, Sergiu Floroaia, Silvia Floares.
With a low virality, this stage generated few reactions, but the quality and seriousness inspired us to address some points in the topic. [Creativitate & Tehnologie].
So we did what Facebook wanted us to do, pay a few boosts, make it visible on the creative segments of IQads audiences.
I glazed everything with the interview with Yuki Saaki.
And I waited.
Sherlocks on our trail
And some insights
From Sherlock to Inception
And the solution was found
Our algorithm broke down, but human vigilance worked
>> an ‘s’ minus an https: //. Thanks, Horia!
>> and an extra ‘r’ from the keyboard // Thanks, Sorana!
Tag in vain
Andrada, that’s right, our tag didn’t work, but it worked offline at the EFFIE Gala
Cosmin Stan, in a serious tone, entered our game at the EFFIE Gala and sent Yuki Saaki’s message on stage.
A little trolling in the industry. And the MOST CRYING moment ever 🙂 of the gala.
[mulțumim IAA, UAPR, Skepsis Advertising și Grafică și Tipar]
“I received a message from Yuki Saaki, CEO of Artificial Creativity Future Company, who unfortunately failed to attend the gala.
“Today, more than ever, there is a crisis of human resources in advertising and the entire marcom industry.
That’s why, with mutually beneficial collaboration thoughts, we come up with creativity based on AI algorithms to fill that gap and create future effective campaigns. “
Okay, and now let’s get back to our human efficiency. 🙂 “
Some understood. Others, not at first
A little hate. To be received!
Some said well. Thank you!
Paul, it’s not what you think. Mr. Saaki is friends with another agency.
Saaki & Saaki +, aaa … Saatchi & Saatchi + The Geeks. Le mulțumim!
Thanks to all the creatives who turned this campaign on all sides, to those who used Google intensely, to the acid ones, to the impatient ones, to the nice ones, to the critical ones and especially to the curious ones. For each of them we have a bottle of Mysterium wine to drink in honor of creativity.
(no: give us an email by Friday at [email protected] with your address & phone number – so we can put it in the courier).
As part of this campaign, we are launching the editorial series [Creativitate & Tehnologie], we celebrate the courage of people in the creative industries to embrace technology and find new evolutionary resources in it. Artificial intelligence is here, infiltrating all areas and we have the privilege of discovering new territories with it. In advertising, design, music, photography, film, all forms of creation.
We do not know what will happen next, what symbiosis of artificial creativity will occur. But we are here to tell the stories that form on the border between technology, creativity and humanity. In the coming days we will publish a series of interviews with Romanian creators about the privilege of working in the creative industries and how technology influences their creative process.
We’ll talk about Creativity & Technologynow the Creativity VS Technology. We know that AI and technology will join creativity, not compete.
Enough is enough
That’s it, Ema, we’re leaving you 🙂
We leave you with Yuki Ichiro which also talks about filming with StudioSet for this campaign and how it came to us and what it does every day:
“Robots should be very smart to handle such complexity. Plus they don’t have the delicate notion of taste.
Let’s say that robots can overcome all these challenges and execute a recipe. From what I’ve seen, they can also create works of art today.
But I would like to believe that people will always create original concepts and recipes. “
Bonus. A gallery
Source: IQads by www.iqads.ro.
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