Creating a Powerful Business Name: Guidelines Experts Use [infographic]

Come up with a name for your business. One entrepreneur knows immediately while the other crosses out idea after idea. Where do you get inspiration for a company name? How do you ensure that it is original, suits you as an entrepreneur, but also fits your product or service? How do you ensure a strong name that sticks with your target group? In this edition I share the guidelines of experts.

Back in the day, coming up with a company name was simple. You used your last name and linked it to the work you did. Think of Janssen Schilderwerken or Bakery Bliek. And sometimes entrepreneurs only used their name, such as Albert Heijn.

Do’s and don’ts with a company name

In this day and age, with many organizations and freelancers, a company name is extremely important to distinguish yourself from others. Therefore collected guidelines that experts use. The do’s and don’ts are visualized in the checklist below.

One of the tips that experts mention is to target your ideal customer. Make sure you have a clear idea of ​​who will use your product or service. Ask questions like:

  • Who is that?
  • What does he or she find important?
  • What language does your target audience mainly speak?

Another do that the professionals mention is simplicity: come up with a company name that is easy for your target group to remember. Avoid jargon or a name that is difficult to pronounce or write.

What you should not do is look at your competitors and imitate them. Be original. Have you come up with a company name? First check whether you can use it or whether the name is already used by someone else. It would be a shame if damage claims fall on your doormat.

Curious about all the tips from the experts to come up with a powerful company name? Scroll down to view the infographic. Click on the image for a larger copy.

Creating a Powerful Business Name: Guidelines Experts Use [infographic]


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